Branding And Brand Loyality In Matt Haig's The Future Of Brands

Anyone interested in the topic of brands and brand loyality will sooner or later run into the work of (Clifton 2009). Her concept of future brands was originally explored in the book The Future of Brands: 25 version of the future of brandings, which provides interesting reading but Brands and Branding , wriiten together with Sameena Ahmed, Tony Allen, Simon Anholt (2009) , is a more comprehensive and up-to-date source with which to start Another good introduction to Brand Loyality , Married to teh Brand is provided by William J. McEwen (2006), which additionally covers book, Brand Loyalty, exploring the role of emotions of consi=umers in decision making while choosing a brand is by Frank Kahren (2009).

For more in depth discussion on the interplay between brand and Brand loyalty a stimulating book is firebrands by Michael Moon (2000). Also an excellent book is Creating Brand Loyalty by Richard D.Czerniawski and Michael W. Moloney (1999) in

Another classic book by (Smilansky, 2009) Experimental Marketing: A practical Guide to Interactive Brand Experiences is also highly recommended. Many excellent writings on the topic of brand loyalty are available although most carry other labels, such as retailing, merchandising, consumer behaviour, marketing etc. For a good overview of the literature readers can consult Customer Loyalty Programmes and Clubs by (Butscher, 2002) gives a broader vision of various customer loyalty Programmes. (Martin, 2004) book Branding Cluster Sheet: Brandchild, gives a remarkable insights into minds of today’s global kids and their relationship with