Brand Promotion Of Digital Media

1742 Words4 Pages
bulb-icon

Recommended: Impact of digital media on marketing communications

BUILDING DIGITAL BRAND :
What is Digital Media?
Digital media is everywhere and around the world people are using it to share their unique points of view. In a nutshell, Digital Media includes internet, E-mail, Mobile phones, Television, Radio and Social Networking.

What do we mean by Brand and brand promotion?

Brand: In Marketing Management, by Philip Kotler and Gary Armstrong, a brand is defined as ‘a name, term, sign, symbol, design or a combination of them to identify the goods and services of one maker or seller of the product and to differentiate them from those of competitors’. For Example: Soap is a product and Lux is a brand.

Brand Promotion: Brand Promotion is all about creating differences. It involves creating mental structures …show more content…

If they have queries or problems regarding our products, they can send us messages and we can reply instantly. The exchanges are personal in nature and people appreciate businesses who reach out to them, not like those annoying customer service robots. The more personal we deal with our customers, the more us. Having a relationship with your consumer is also a key to building their loyalty to our brand.

Blog and Websites:
A blog or a website is a very important component of digital media marketing. Customers are getting web-savvy and they often purchase the thingsthey need from online stores. So it’s highly recommended that we set up an online store for our business. What makes online selling an exciting venture is that we are catering to a global market not just to the population of the city or town where our offline store is located. Thus, it broadens the scope of our …show more content…

It has been an established fact that advertisers are making the best use of this tool for brand promotion and are experiencing huge profits. Probably the fastest developing digital media tools today are the applications for the internet and mobile or smart phones. Popularly known as apps, these applications are now flooding iPhones, Blackberries and the internet. We should take advantage of the power and popularity of these apps. Leveraging digital media for business marketing and brand promotion means using and being active in all these digital resources. Banner ads that’s an advertisement appears on a Web page, most commonly at the top (header) or bottom (footer) of the page. It is designed to have the user click on it for more information. It makes brand part of customers’ day to day life. Email marketing has also become popular as a marketing tool in the recent

Show More
Related

  • The Brand Personality of Target Corporation

    1039 Words  | 3 Pages

    In every given business, the name itself portrays different meanings. This serves as the reference point and sometimes the basis of customers on what to expect within the company. Since personality affects product image (Langmeyer & Shank, 1994), the presence of brand helps in the realization of this concept. Traditionally, brand is a symbolic manifestation of all the information connected with a company, product, or service (Nilson, 2003; Olin, 2003). A brand is typically composed of a name, logo, and other visual elements such as images, colors, and icons (Gillooley & Varley, 2001; Laforet & Saunders, 1994)). It is believed that a brand puts an impression to the consumer on what to expect to the product or service being offered (Mere, 1995). In other application, brand may be referred as trademark, which is legally appropriate term. The brand is the most powerful weapon in the market (LePla & Parker, 1999). Brands possess personality in which people associate their experience. Oftentimes, they are related to the core values the company executes.

    Read More

  • Alcohol Consumption in College

    3550 Words  | 8 Pages

    For years, the population has been exposed to different forms of media. Newspapers, magazines, television, films, radio, and more recently the Internet are ways of promoting ideas, spreading news, and advertising products.

    Read More

  • Digital Manipulation: Jennifer Aniston Aveeno Commercial

    811 Words  | 2 Pages

    For most companies, advertising can be a costly affair. On the one hand, customers are getting more information about new products, goods and services. While, on the other hand, it has to be effective, noticeable and remembered long enough to make potential customers into actual ones.

    Read More

  • Marketing Stacy's Pita Chips

    1709 Words  | 4 Pages

    Once the target market has been identified it is important to develop a marketing strategy. In today's fast paced, information overloaded society; conveying a message about a product seems to be more difficult than ever. The consumer is bombarded with advertising everywhere they look. Today advertising not only exists on television, radio, magazines, and newspapers, it can be found on billboards, park benches, in our mailboxes, on buses, taxis, at sporting events, and on clothing.

    Read More

  • branding

    2104 Words  | 5 Pages

    There are many different definitions of brands out there and they all try to establish what exactly is a brand and how it can be used. According to the de chernatony , 1998 defining a brand in one word is very difficult and he used 12 phrases to broaden the definition of brand. Those themes include:

    Read More

  • Marketing Through Social Media ( Exploratory Essay )

    1058 Words  | 3 Pages

    After all, media marketing is very influential in the world of business and marketing. More and more business are working at creating a more well rounded inter-web advertisement scheme. Through the placement and strategic plan on making the ad and where to put it and how to make the ad stand out to the streamers on the websites the businesses ad is on. Media marketing will continue to grow and proceed as time progresses and more and more people gain access to the internet

    Read More

  • The Holland and Barrett Brands

    1792 Words  | 4 Pages

    Brand; - brand is known as uniqueness in term of what products or service the company provides. Brand is also set of insight or image that represents seller. Brand defines symbol, name, term or feature of company’s service or goods. Example of popular brand is apple, Amazon and Samsung.

    Read More

  • The Internal Branding Process

    2668 Words  | 6 Pages

    What is brand? Brand is a trade name which can distinguish from other product or service (Intellectual property office, 2013). Another meaning of the brand is to convey the promise or message to the customer (Intellectual property office, 2013). A powerful brand can lead the company to go further in the industry and it can develop the company's potential (Temporal, 2010). Therefore, brand is a signifying of the company.

    Read More

  • Brand Counterfeiting

    2733 Words  | 6 Pages

    A company’s brand is one of its most valuable assets (Green and Smith 2002). Brands owners invest millions of dollars every year in advertising and promotion to raise awareness and create demand for their brands.

    Read More

  • Advertising is Informative, Yet Manipulative

    702 Words  | 2 Pages

    Nowadays, advertisements are everywhere embedded in our daily life. They are powerful resources that inform people the latest news about a particular product or brand in many different ways. Most of the people are being able to get more information and detail of a product from media, radio stations, newspapers and internet. Even though advertising is a big informative source, it also can be considered as a marketing tool to control the mind and desires of the consumers to manipulate and persuade them to buy things they do not need.

    Read More

  • Marketing In Digital Marketing

    985 Words  | 2 Pages

    Digital marketing is a growing field that “promotes products or brands via one or more forms of electronic media.” Examples of “advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels” (businessdictionary.com) This method of advertisement makes a digital marketing analyst necessary to help navigate a company through the proper marketing channels.

    Read More

  • The Advantages and Risks of Online Shopping

    1027 Words  | 3 Pages

    The Information revolution is changing our daily lives. With the rapid development of computers and the internet, online commerce has become quite common and plays an important role in the modern world. Online business has been booming in recent years. US online retail sales rose an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may be due to the growing number of consumers who shop online.

    Read More

  • Essay On Branding

    761 Words  | 2 Pages

    Brand is the name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of others. Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol, and was subsequently used in business, marketing, and advertising.

    Read More

  • Changes in the Advertising Industry

    1007 Words  | 3 Pages

    Advertising has been an essential source for aiding in global consumption. Individuals in society work to be able to spend their money, and advertisement play a big role in where money is being spent. Ads are very diverse and often consist of an array of fields in which consumers are targeted. Ranging from food, health, clothing, sports, image, lifestyle, etc. Ads provide important means of influence on our society. Ads often play the role of persuade people to come buy products from a specific distributor. On average an individual is exposed to 3000 plus more ads daily, via TV, Internet, print, billboards, etc. In the past decade though ads have drastically changed due to the ever-growing digital era we are living in. Digital technology has assisted in the industry making changes to accommodate our tech-savvy society. Changes in the advertising industry have occurred due to the adoption of the Internet, social media, television, and mobile technology.

    Read More

  • Essay On Marketing And Branding

    554 Words  | 2 Pages

    According to the Handbook of Media Management and Economics, marketing is “the art and science of satisfying consumer needs.” Marketing campaigns are strategic plans that will allow a company to push their consumer into buying their product. A good campaign will identify the consumer, their consumer’s needs and desires, and what the consumer needs to experience to convince them the product will fulfill that need or desire. T...

    Read More

More about Brand Promotion Of Digital Media

Open Document