Brand Communications: Purpose And Key Function Of Strategic Brand Communication

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5.1 Introduction
Strategic branding communications is an interactive course that encompasses critical and analytical thinking in order to solve problems in relation to communications and branding of an organisations.
According to Shayna Englin, who teaches public relations and corporate communications at Georgetown, “being strategic means communicating the best message, through the right channels, measured against well-considered organizational and communications-specific goals? It’s the difference between doing communications stuff, and doing the right communications stuff.”
5.2 Purpose and key functions
Strategic brand communications fulfils functions such as branding communications, company P.R. product awareness, CSR initiations
There …show more content…

Too high a price will dampen demand and reduce revenues, but the stronger a company’s brand, the further out it can push this intersection of volume and price in order to maximize revenues and profits” (Idea, 2012).
It is clear that the current trend on the demand of strategic branding communication is that it works hand in hand supporting and fulfilling the economic sector.
The purpose and key function of a Strategic brand communications is
5.3 Characteristics of employees in this field
Strategic Thinking Strategic thinking is the ability to apply critical and analytical thinking to communications
Problems Solving problem solving abilities are imperative when it comes to strategic brand communications
Persuasion: persuasive language is used in day to day communications to sell products and idea to consumers and stakeholders.
Presenting information in concise, creative and compelling ways to multiple audiences
Knowledge of media: a broad knowledge of different media platform how they can be use advantageously to the benefit of the organisation and for the product plays an important …show more content…

Account Manager
Account Manager or executives are responsible for relationships between customers and the organisation while meeting the objectives of the organisations and increasing sales. Account executives are the face of the organisation representing stake holder’s interests. Account executives report to the Vice President of Strategic Account.
Public Relations Officer A public relations officer is the face of the organisation, working with different media platforms this individual aims to gain understanding and influence a positive opinion of the organisation as a whole. Public relations (PR) is about managing reputation. Using mass media the Public relations officer works with the public researching on consumer expectations and so forth encouraging goodwill, encouraging loyalty and upping confidence by the public for the organisation.

5.7

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