Brand And Concretes User Loyalty

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Recommended: Brand definition ama

1.1 BRAND- A product is a physical entity that lives in the real world a brand is a perpetual entity that lives in the consumer’s mind. Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers, so as to have a sustainable differential advantage. In other words, “Brands are drivers of competitive edge”.
Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
The objectives that a good brand will achieve include:
• Delivers the message clearly
• Confirms your credibility
• Connects your target prospects emotionally
• Motivates the buyer
• Concretes User Loyalty
Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

A strong brand is invaluable as the battle for customers intensifies ...

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