Bountiful Foods Marketing Strategy

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Recommended: Establishing a new business

Marketing Strategy and Programs
The business intends to stay focused on meeting the demand of the customer for high quality, delicious food in a beautiful setting among the vineyard and tasting rooms of Santa Ynez, Lompoc and Edna Valley’s.
Marketing Bountiful Eats will take marketing imagination to make the strategy work to gain a competitive advantage. Strategies will provide the way to achieve the goals of start-up market entry, delivering farm to table locally sourced vineyard menu- delicious food in a mobile environment.
The backbone of where to find Bountiful Eats is on the internet. The business will market online with a Facebook business website, Yelp, Twitter, Instagram and LinkedIn and have website traffic drivers through the use of internet search engine Ad’s. Websites are vital to letting people know who Bountiful Eats is, our value proposition, menu choices, where to find the vending location, hours of operation, a community involvement and blog link. Contact phone, email, mailing address and desktop fax number will be provided for booking private events. An online electronic brochure will be a feature on the site. The …show more content…

A brief description of the business will be displayed with a link to the website. Membership will be valuable because the organization offers promotion of the member’s thorough extended PR resources including marketing to 6 million –plus people in Southern California as well as throughout the state of California, across the US and globally. Visit SYV target market includes who the business targets to serve, which are, people who have and are willing to spend more money when they travel. Why these people will want to eat at a mobile eatery is because the will be able to dine in the open environment of the scenic Santa Ynez Valley and increase their enjoyment while visiting the

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