The Bottled Water Empire Spencer Stevens The Bottled Water Empire The hospitality industry is always expanding its reaches and attracting more people every day. It’s one of the largest industries in the world, with it being so large that “the number of jobs offered by the hospitality field increased by 29% between 2000 and 2010.” In addition to the increases in employment, new sub-sections of this industry are on the rise (Dumitru and Gavrilă, 2014). For example, take the beverage industry. New trends are arising and grabbing people’s attention. One particular growing segment of this field is the bottled water industry. Companies have created empires by quite simply bottling water and selling it to the masses. Bottled water is advertised as “a more convenient, pure, and better-tasting product than tap water, and a healthier alternative to …show more content…
C. (2002). Bottled Water: Better Than the Tap?. FDA Consumer, 36(4), 14 Burgin, S. (2016). Bottled Water: Why So Popular? A Case Study from a University Campus Community. Sustainability: The Journal Of Record, 9(1), 25-30. doi:10.1089/SUS.2016.29039 Dumitru, F., & Gavrilă, G. (2014). Hospitality Industry and Sustainable Development. Valahian Journal Of Economic Studies, 5(3), 99-104. Global bottled water market 2016-2020. (2016, Nov 16). PR Newswire Retrieved from http://proxygsu-gwt1.galileo.usg.edu/login?url=https://search.proquest.com/docview/1840568299?accountid=11245 Landi, H. (2007). Paradise in a bottle. Beverage World, 126(1780), 20-24. Retrieved from http://proxygsu-gwt1.galileo.usg.edu/login?url=https://search.proquest.com/docview/213319062?accountid=11245 McKay, B. (2007, August 30). Message in the Drink Bottle: Recycle. Retrieved October 23, 2017, from https://search.proquest.com/abicomplete/docview/399014868/C46DFA5EB63F463BPQ/3?accountid=11245 Miller, R. K., & Washington, K. (2013). BOTTLED WATER. Restaurant, Food & Beverage Market Research Handbook,
To begin, the article, “Water Water Everywhere-in Bottles,” the author uses logos to show that the water bottle industry and the soda industry are competing. Because there are so many different brands of water, the water industry is set to outsell the soda industry. The article shows many facts about water bottles and how they compare to soda such as, “Between 2000 and 2014, capita bottled water consumption more than doubled to 34.02
Bottle water is recently considered commodity with marketing strategies used by bottle water manufactures to amplify consumer fear of tap water purify and to make bottle water meaningful on a personal, local and global scale (Connel 2006, 2007). However, Fiji water has made this meaning by using its brand with exclusive lifestyle that include environmental actions, social justice and progressive politics, by tracing Fiji water from its source in Yaqara Valley to the shelve over the world groceries stores or restaurants for customers consumption as “The Taste of Paradise, from the islands of Fiji, delivered to your doorstep” as a Fiji water has launched in its slogan.
Many argue the fact that commercialized labeled brands of bottled water have offered choices to people that tap water does not. Although most people often rely on these particular brands of bottled water, most are unaware that some companies are simply using unfiltered-tap water at a much higher charge. Bottled water is averagely sold either individually or in packs of 24 or more at your local grocery store ranging from three to five dollars. This is a high cost not just to one’s pocket but to our waste and
Zhang, J. (2009, July 13). More Scrutiny Urged for Bottled Water . Retrieved April 19, 2014, from http://online.wsj.com/news/articles/SB10001424052970203577304574276473594279310?mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052970203577304574276473594279310.html
Pacific Institute (2008). Bottled Water and Energy: A Fact Sheet. Retrieved July 31, 2008, Web site: http://www.pacinst.org/topics/water_and_sustainability/bottled_water/bottled_water_and_energy.html
I am writing in response to your request that I analyze Johnson 's "Bottled water, go away" and make a recommendation for or against publication in The Shorthorn. I have analysed Johnson 's rhetorical appeals and determined that the contents of her article are very relevant to The Shorthorn readers. I recommend this article to be published in The Shorthorn because it discusses bottled water and relates that with environment and health. Johnson 's claim, reasons, evidence, ethos, logos, pathos, counterargument are very relevant for readers of The Shorthorn. Especially readers who prefer bottled water and are not serious about the recycling of those bottles are the target audience of this publication but it
The bottled water industry has a high potential in growth rate and in the terms of sales volume or per capita consumption rate. For example, the United States’ capita consumption of bottled water lagged those of soft drinks by more than a 2:1 margin. In term of bottle water, the majority of sales volume has burden on single- serving PET containers than 5 or 1-2.5 gallon high density polyethylene containers which use for home or office. The single PET container has been satisfied by the customers because they are convenience and portable. So it could be purchased from a convenience store.
In short, the industry extremely focused on preventing and testing the presence of bacteria. Therefore, bottled water often represented “somewhat of a novelty or prestige product” in the United States, and it gave a perception to their consumers that they need to purchase bottled water in order to stay young and healthy. Because the bottled water industry seemed very attractive and profitable, as mentioned above, there were many competitors, too. Total nine bottled water producers were mentioned in the case study, but four key major rivals were Coca-Cola, PepsiCo, Nestle, and Groupe Danone. However, there was no one buyer that accounts for a significant fraction of overall market demand. Distribution varied depending on the producer, but most distribution channels included food stores, supercenters, supermarkets, discount stores, and wholesale clubs. Because bottled water had an easy availability, consumers in the United States were able to find it anywhere the food was also
Helped With unique efforts by government and all other stakeholders, including hotel owners, resort managers, tour and travel operators and employees who work in the sector, Indian hospitality industry has gained a level of acceptance world over. It has yet to go miles for recognition as a world leader of hospitality.
While watching “The Story of Bottled Water,” I thought to myself, “Is this all true, or is this really being blown out of proportion?” I simply couldn’t grasp the idea that we as consumers are that wasteful. So, I decided to watch the film again to really grasp the narrator’s message. Then it hit me: in high school AP History, we discussed how bottled water started and how it has become a multi billion-dollar company. From a business point of view, it seems so ignorantly deceptive, yet it was absolutely genius. With a little marketing, bottled water became a huge success. However, it is killing the environment and the water is usually comparable to tap water regardless. The “The Story of Bottled Water” is a very well-made short
You'll find it at home, work, and school. It's in coolers and vending machines and on store shelves. You may have it with you right now. Bottled water is everywhere. The Environmental Protection Agency (EPA) reports, "Bottled water is the fastest growing drink choice in the United States." In some ways, this is good news. More people recognize the health benefits of drinking water. They are choosing water over sugary drinks like soda and juice. Unfortunately, bottled water has a dark side. It comes not only with a high environmental cost but also with a hefty price tag. Stop and think: Is the growing trend of drinking bottled water really worth it?
The notion that the water that is in the clear plastic bottle just purchased is pure; purer than the water flowing from the tap is the fundamental reason of choice, one over the other. Millions upon millions of people every day make that choice with a confidence anchored in the trust that the company name on the plastic bottle guarantees it. The choice and use of this source of water purity is at the heart of a growing controversy. More importantly this choice has become both a personal and environmental health problem that has grown far beyond what anyone had predicted earlier when it seemed absurd to pay for a bottle of water when you could have a drink right out of the tap for free. Adding further to the growth of water in a plastic bottle across the world, we have expanded our love affair with the prestige of a name brand water bottle associated more with its’ status rather than its’ purity and thirst quenching capacity.
Strom, Stephanie. "Bottled Water Sales Rising as Soda Ebbs." New York Times 25 Oct. 2013. Web. 8 Mar. 2014. .
Water is one of the most essential non-renewable natural resources on the Earth. Technically, an un-hydrated human being can live no more than three days. In the United States, people consume water mainly from tap water and bottle water. However, the consumption between these two sources is not even but lean to one side heavily. According to the Natural Resources Defense Council, people consume from 240 to over 10000 times more per gallon for bottled water than they usually do for tap water. (NRDC) In addition, according to a survey from US National Library of Medicines, only 17% of the participants prefer to drink tap water exclusively.(US National Library) Compared to the bottled water which is shining like a superstar, tap water is like a diligent worker in the shade, unpopular but useful. The extremely unbalance of bottled water consumption implies that a commonly hold conception exists: bottle water is superior to tap water. In fact, scientific evidence proves that tap water is nothing different than bottle water. More importantly, the excessive consumption of bottled water is an irrational use of resources and creates severe environmental issues.
The soft drink industry is a highly profitable industry and its success is due to the large consumption of non-alcoholic beverages through which both concentrate producers and bottlers are profitable. Given the U.S. Industry consumption Statistics, Exhibit 1, it is clear that, after deducting beer and wine, soft drinks account for about 90 % of the total liquid consumption, while Coke and Pepsi account for about 75 % of the soft drink industry. The high consumption of CSDs is related to the soft drink industry selling to consumers through five principal channels: food stores, convenience stores, vending, fountain and other. Out of the five channels the case describes vending as the most profitable channel for the soft drink...