2.2.3 Developing Research Questions
2.2.3.1 Bottle ease opening packaging
A water bottle is a container that is used to hold water. May be, closed with different kinds of plastic caps. Some plastic caps, are made tightly and bound such that when opening leaves users with hand pain and sometimes injuries, whereas some are made tight but simple in the opening. One anticlockwise rotation makes it loose and easily removed and can be re-closed and reopened regularly leaving water inside safe with no leakage. These are the ones which most users prefer.
Prone (1993) deems that the package can attract the customers’ attention, communicate the company’s name and image, differentiate the brand from competitors, and enhance the product’s functionality
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Labels stay customers knowledgeable; the explanation of the product assists consumers builds an up to dated choice. It is established in studies that the customer buy conduct is exaggerated through the labeling. A printed label not only carries a brand name but also a source of important information (Caswell and Padberg, 1999). The presence of nutritional information may influence the consumers to switch from unhealthy food products towards healthy food products (Anderson and Zarkin, 1992). As the customers, due to globalization becomes extra challenging, so the producers have unspoken the psychology of customers and direct them with realistic facts to provide to the marketplace and dish up the public. Consequently, customers can finish up building improved foodstuff options if they create value and create make use of the labeling. The consumers with the help of labeling gets to know and understand the product characteristics, nutritional properties, preservation and instructions to facilitate the consumers to make a sound decision at the time of purchase, hence it carries a great significance (Senesi et al, 2006). The following question is therefore proposed
Q Is there any effect on the product label packaging in differentiating products and influence consumer evaluation of the
Restaurants have a greater possibility of getting more money if they have "special" nutritional labels. Many people dislike the food label, yet some people are for them. Labels would not benefit anyone because they are not always right, and they sometimes just want the state to give them As for their grade, yet it sometimes if negative to have new foods on the menu. A food has to be evaluated before put on the menu, therefore it would be even more complicated. The author proclaims, "But for the restaurant, it is a nuisance and a potential threat to their business. It means that before a new item goes on the menu, it has to be evaluated." This statement explains that before a new item goes on the menu trouble is beginning. Labels are no help they just bring in more money because prices get higher from healthy
We have to know the methods that the marketers use to attract us, and also the factors that make us very confident when buying a specific food product .The article by kim severson “Be It Ever So Homespun, There’s Nothing Like Spin,” Discusses the food packaging issues which I believe are strong ways in misleading people. At the begging of this article, Severson writes about her experience with food and our confusing attraction to the products by their packaging. The part when Severson writes “Something made me uneasy when I dropped a box of organic koala crisp cereal in my shopping cart.” When we think about it, why was it
She talks about how the bottled water can be convenient and easily available at almost any store. By saying, "The ultimate convenience is always having water by using a reusable plastic water bottle." She tries to persuade the readers to reuse the water bottles instead of disposing of it. She asserts at the beginning of the article that, "Bottle water is here to stay" and says that She will continue to drink from her reusable water bottle and reserve bottled water for times in which she cannot acquire clean tap water. Johnson also talks about bottle with Eco-Slim cap and explains how water companies are aware of the environment and are decreasing the amount of plastic in bottle to reduce it 's on the environment. She has also provided an strong example of Haiti where bottled water was able to become a life savior after the very destructive earthquake of 2010 and agrees that bottled water has various benefits too. These counterarguments show that the author is not totally against the bottled water and she knows that bottled water is here to
T., Kraak, V. I., 2005, p.153). The book will be used in the sections where food industry and advertising could change their marketing toward healthy choices to help reducing and preventing
According to Aaker (1990), two-thirds of the food product found on store shelves, are brand extension, which suggest the competitiveness of the business. It becomes imperative that marketers stay abreast of the shifts: who purchase the products; focus on the ideal target or segments; involve band loyalties on planning,
Have you ever thought how much research and effort a company has done to make their product appeal to you? A company will conduct surveys, record human responses to specific images, and adhere to government regulations not to mention all the different designs produced, just so that you will want to buy their product over their competitors. In Thomas Hine’s essay, What’s in a Package, Hine discusses the great length the response that a consumer should have when looking at a product’s packaging, the importance of manufactures’ marketing campaign, the importance of packages depending on the culture, then finally to why designs will change over time.
Customers/Consumers were worried about the changes in the market for food and drugs because they no longer had a single clue of what was in their products. Food production was moving from household prepared to general markets. As food markets became more refined due to the improvement of technology. The difficulty in discerning the quality of their product heightened. With new and quicker ways make food, fears of the ingredients that the foods consisted grew. Preservatives and chemicals also instilled a concern to consumers. Health officials, chemists, and other individuals tested and proved the dangers of these new additives.
According to researches packaging has progressed from containers provided by nature, to the more complexed use of materials and process providing a change to what is displayed on the grocery shelves today. Several factors contributed to the reason for packaging of which included, competition in the marketplace as well as shifting lifestyles, as the market of goods grew, consumers went from purchasing goods they needed to selecting a product based on the unique design and label to decorate their counter tops, making consumer choice a very large factor in packaging.
You’ll see most people do not read the labels of the food they are buying. This is because they don’t care, it takes time and people nowadays are very busy. Like Berry said, “they buy what they want-or what they have been persuaded to want-within the limits of what they can get.” People are accustomed to buying what they have been taught to buy by their parents or caretakers as they were growing up. We learn to eat what we have been given as children and we tend to follow that same pattern of eating, which, for most people, is what we can
Daily, millions of people are perusing the grocery store, buying food for their families, completely unaware of what they are purchasing. A study on consumer research regarding food labels by the FDA found only a small percentage of people actually read the food labels and understand what they mean apart from only the calories and fat; ingredients are another story. “According to a study published in the Journal of the American Dietetic Association, about 61.5 percent reported using the nutrition facts panel when deciding to purchase food. Fewer people paid attention to the list of ingredients” (CNN Health). The FDA is aware that labeling could help reverse the acceleration we are seeing in heart diseases and obesity, but labeling does not help people to read the ingredients if they do not understand pseudonyms, and vitamins. “The surveys also revealed frequent misunderstanding of the meaning of the daily/value column that shows how each nutrient fits into a healthy diet, “(American journal Nutrition, WEB). Many different harmful ingredients are secretly hidden in labels and people skimming ov...
Packaging can seriously impact your sales profits, by affecting your consumer's perceptions of your brand. How does this happen? For one thing, the purchase decisions made in-store are made unconsciously, for the most part. Yes, while traditional packaging methods are betting on your consumer's use of logic, rationality and reason, eye-tracking tests have indicated another reality. What is that reality? It's that your consumers are making their purchases based on emotion and instinct.
The second problem was solved by the brand is a simplification of choice. Every day consumer is faced with many similar products, and he just physically does not have time to compare all the annotations, the percentage composition, indications and specifications (f...
[6] Newman, K. A. (2009) Packaging is critical to brand identity, Packaging. (pp. 30 – 34)
Marketers assert to develop branding and packaging strategies that signify the brand’s products in a way that establishes lasting impressions in consumers’ thoughts. Because brands distinguish the many product offerings in the marketplace, brands help consumers choose between product offerings. When branding and packaging strategies clearly illustrate worthy product expectations, and products remain true to branding messages, positive consumer perceptions ensue, and brand value is strengthened.