Men’s magazines are usually are meant for young and middle age men who are in their mid-twenties to late forties. These magazines often feature ads related to alcohol, the automobiles, hunting and politics, scientific advances, technological breakthroughs, travel and dating. But now advertisers have begun to realize, and are starting to create a new type of advertisement which suit both husband and wife’s as a vast majority of men who subscribe to these magazines are married men. These men prefer to buy a product which appeal to their wife too. They are more interested in a product which appeals to both of them so this advertisement for Bose has created an image of a sound system which this attracts both male and female attention alike. It makes sense, then that of an advertisement for a men’s magazine, whether foreign or domestic, advertisements like this would appeal to such periodicals’ strongest selling point.
The target audiences for this advertisement are married men. The advertisement shows how both a husband and wife who are happy and pleased with their new Bose audio system with what Bose has got to offer. The words on the top “I love CDs” show that the women is still into old time CD players while on the other hand the words “he loves internet radio “show that the man is into internet radio this is used to increase the target audience. Bose wants to show that they are useful to other the old school people who tend to buy a CD and listen to music and also the new generation of people who want to listen to music for free via internet radio. So by using a clever trick Bose is trying to make a point that almost anyone can use their sound system irrespective of age, sex and ideological differences and below there are small ...
... middle of paper ...
...lented advertisement which is both simple and complex, which appeals to both men and women which is a very creative and pioneering job to do. Bose has actually increased its target audience by portraying a married couple on the cover; this has helped Bose to attract both, male and female customers and also married couples. this advertisement is extremely effective and make some go and buy or at least know more details about of the Bose audio system the last lines which are barely seen are trademarks which only make Bose more trust worthy among customer the last line also says that deliver depends upon available it which suggest that Bose is confident that there will be a shortage as all the sound systems will sell like hot cakes with state of the art technology and brilliant advertisement’s it is no wonder that Bose has become a pioneer in the sound system market.
The current demographic for this company is men and women in their late 20’s. A consumer report from Paul Homes states “objectives for Ray-Ban included increasing consumer awareness of the Ray-Ban brand to its core demographic (males & females 25-39) and to reinforce Ray-Ban’s position as a classic, desirable style that is a must-have accessory for confident consumers”. In addition to this Ray Ban also tries to reach the cool demographic which is less restricted to gender or age. They do this by focusing on showing their product as being used by celebrities, and political leaders. This is to help strengthen there argument that this products used by cool individuals, and reach this intended audience. This can be seen in this visual ad with the text “Shine Through”, and “The crowd. The Mundane. Shine through”. This makes the argument that using this product will have the opposite effect of being boring, and appeals to individuals in the cool demographic. The company’s intentions, and the aspects of this visual media are integrated to produce this visual
Advertising is a form of communication involving selling a product to modify the behavior of the buyer into buying the product. In the essay, “Advertising’s fifteenth appeals”, Fowles explains how advertisers see the readers through the magazines and the appeals they use to influence the readers. Magazines target the audience as meant to satisfy their desires for love, attention, or the feeling to be secured and safe. For example, Cosmopolitan magazine sees the readers as flawed individuals who should change themselves to be accepted by others. Most of the appeals used to influence those audiences are “the need of escape”, “attention” and “the need to satisfy curiosity”.
According to Steve Craig in Signs of Life in the USA, the economic structure of the television industry has a direct effect on the placement and content of all television programs and commercials. Craig is a professor in the department of radio, television, and film at the University of North Texas, Craig has written widely on television, radio history, and gender and media. His most recent book is Out of the Dark: A History of Radio and Rural America (2009). Craig talks about the analysis of four different television commercial, showing how advertisers carefully craft their ads to appeal, respectively, to male and female consumers. The gendered patterns in advertising that Craig outlines in his essay still exist today, in commercials of how a men and women are portrayed.
In this advertisement, the setting is global; it pays attention to several demographics such as age and ethnicity. The company is inducing that apple music appeals to all people, no matter age or race. In the ad, the are kids from about middle schools, to adults who are carrying out their profession; as they listened to the music, each person had contrasting reactions. Music entices to everyone in different ways. There are various genres of music that satisfies everyone; it especially depends on where the person is from or the influences they had in their life.
Overall, his claim that males respond best to simple, seemingly straight-forward advertisements was well thought out and supported through sufficient evidence. Gladwell successfully provided the proper amount of evidence supporting his claim and had he showed opposing views or views of the consumer it only would have added to an already successful paper. This essay is a perfect example of the importance of a thorough introduction to provide the reader with a concise synopsis of what the paper intends to covers. Had Gladwell excelled in both areas he neglected, this would be an extremely interesting, thought-provoking look into the world of advertising.
It's a very simple message, and one that comes across very clearly due to the nature of the advertisement's simplicity. All in the matter of seconds, the advertisement leaves the reader with a clear sense of what the product does.
Advertisements in Life magazine showed women mainly in ways were they were responsible for kitchen duties and taking care of their husbands. In the early 1950’s, there were recurring ads of women with refrigerators. In an advertisement from 1950, a woman is dressed like a typical housewife standing next to the refrigerator showing all the features it entails. It gives off the message that during this period of the 1950’s, society saw women as the face of the kitchen and a majority of the duties as a housewife took place there. Another advertisement from 1950, gives a clear indication of gender roles. In the advertisement for a refrigerator, the women and her daughter are shown organizing their refrigerator, and the man is shown as carrying in the refrigerator. The advertisement expresses that women are more fit for domestic work and that men are more for the labor tedious work that a woman cannot do. In an advertisement from 1953 to sell health insurance, the man who is selling health insurance puts a picture of himself and his...
PetSmart, Inc. is one the largest pet retailer in the country, and according to their webpage , “PetSmart loves pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives” (PetSmart). PetSmart knows their pet loving consumer and builds emotional appeals into their advertising to connect their toy products to the audience needs. One of the first things the advertisements try to do is to gain an emotional tie to the audience because the marketing and creative team want to create emotional ties to help them convince their audience that their product is the best product. The television ‘Bobo’ commercial (PetSmart 2007) built strong emotional ties with the audience, and it is a strong use of rhetoric in television. In this commercial PetSmart built emotional ties with their consumers by showing a happy pet owner and their dog through their skilled use of photography, engaging music, and humor.
Men and women both drive cars, it’s a simple necessity to be able go to work for most people, however, from the commercials on television, one would assume that men are the primary purchasers of cars. In Steve Craig’s essay, Men’s Men and Women’s Women, he analyzes four commercials to illustrate how advertisers strategically targets the viewers. Craig argues that advertisers will grasp the attention of the viewer by the gender ideals that both men and women have of each other. Not only do advertisers pick a target audience demographic, but they also will target the audience at specific time to air their commercials. By analyzing an Audi and Bud Light commercial, one can see that Craig arguments are true to an extent but it appears that commercials have gone from an idealized world to a more realistic and relatable stance. for are still [true, however it seems that commercials may have altered to appear more realistic.] [relevant to an extent. This is to say, it appears that advertisers may have altered their commercial tactics. ]
This commercial has an upbeat feel to it while simultaneously advertising its product effectively. The commercial tries to cover a wide range of audiences. It tries on emotional levels to connect with multiple individual and does a very good job in portraying examples in their situation. This commercial definitely advertises its product effectively. It was timed well, and it used quality examples of rhetorical analysis throughout the entire
Based on the age range of the audience, this ad is both a hit and a miss. From age ranges 35 to 45, the ad would be highly effective as it is this age range that would most likely still be reading magazines. This age range would cling to their youthful days of their early twenties. They would most empathize with the nostalgic sentiment of dinner parties, and thay are the most likely to agree with the sentiment that cell-phones corrupt communication. The younger end of the demographic are less likely to agree with the sentiment and societal statement that cell phones degrade the level of connection between people. From the ages 25 to 35, this group reads less magazines, so a whole segment Barilla’s target audience is missed. At the same time, most of the target audience will respond well to the greater societal themes of the ad, such as the warmth of home and friends, the joy of youth and conversation, and the feeling of being a welcomed guest to the greater table of a diversified
Advertising is always about appearance. It is also about information and what really satisfies people. Undoubtedly that advertisement of woman has been increased dramatically and obviously in such a way that turn out to be an important part of people’s lives. Recently, with advertising developments, there are more and more prospective is shown to the public. It cannot be denied that advertisement consist of negative scenes that shape females identity. Nevertheless, majority of individuals in modern societies deem that, such advertisements can caused so many harmful effects to women gender identity, such as low self-esteem. Also, it can cause depression to the women advertising due to the lack of confidence. Whereas, minority of people believes that, it is all about the women own decision whether to be exposed in such kinds of images or not. As well, it may benefit both parties, women who advertise and the advertising companies organizing them. It can be assumed that, this issue so-called advertising shapes female gender identity, has both benefits and damages, and damages can occurred more than advantages. This essay will attempt briefly to argue the damages and benefits of how advertising shapes women gender identity.
The visuals of the two women is the most overwhelming feature of the advertisement that beholds to some an explicit racial implication, which may force readers into interpreting the advertisement as predominantly racist rather than promotional. Although Sony’s aim was to promote this product, the visual of the white woman strangling the black woman may cause audiences to interpret the ad as a racial superiority statement rather than a mere ad campaign. The difference in size between the product (bottom lefthand side) and the visual of the two women calls for more attention to the image of the two women, which depicts a dominance of white over black. A Japanese audience where due to the homogenous aspect of society, the introduction of a new color such as white is special as it is something new and distinct compared to what was then previously available. On the other hand, an American audience will be discomforted by the way in wh...
An article by Christina N Baker, Images of Women’s Sexuality in Advertisements: A content Analysis of Black And White Oriented Women’s and Men’s Magazine emphasizes on how women’s are portrayed in media such as advertisements and Magazine. The author analyzes how media has a huge impact in our society today; as a result, it has an influence on race and gender role between men and women.
Curry and Clarke’s article believe in a strategy called “visual literacy” which develops women and men’s roles in advertisements (1983: 365). Advertisements are considered a part of mass media and communications, which influence an audience and impact society as a whole. Audiences quickly begin to rely on messages sent through advertisements and can create ideologies of women and men. These messages not only are extremely persuasive, but they additionally are effective in product consumption in the media (Curry and Clarke 1983: