Bora Bora, a picture-perfect tropical paradise has been experiencing a series of decline in tourist arrival on the island. The report is geared towards analysing the destinations marketing plan or tourism strategies and to evaluate possible long-term potential damages since the island depends on the tourism industry for financial stability. The communication mix would be evaluated to check visitor arrivals and increase awareness of the destination, and whether the promotional strategies used best fit the country’s tourism strategy.
A SWOT analysis would be completed in this report to identify the islands strengths, weaknesses, opportunities and threats, while assessing internal and external factors that might impact Bora Bora due to the tourism
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There are well-known luxurious brands that have multinational, multicultural and multimillion dollar property companies like Four Seasons, the Hilton Hotel and InterContinental that help build and shape the island’s brand to be a romantic paradise. The need for new methods to deal with the current situation at hand in Bora Bora, is important for maintaining a successful destination image. Since, the island dependency is on the tourist inflow and the revenue generated to gain financial stability. Therefore, if their marketing strategies are not updated it can be a treat and devastating to the islands reputation and success.
Destination Promise
Mission Statement: “To provide our travellers with the upmost customer care and the opportunity to enjoy an exclusive destination with no distractions.”
Tagline: “Bora Bora An island above average.”
Vision Statement: “To ensure a unique and extravagant experience, with good value, through the care of customer service and quality at our destination.”
Marketing Goals and
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This island has three establish international hotel chains that incorporates luxury yet, tropical atmosphere for visitor experience. These hotel chains are the Four Seasons, Hilton Hotels and InterContinental. An area in Bora Bora where tourist frequently visits is Vaitape which has amazing restaurants alongside breath-taking hotels.
Suppliers
There are several companies that help promote the destination for prospective visitors which includes Flight Centre by offering competitive prices and holiday packages, as well as the island main website ‘Bora Bora’ which circulates relevant information about the island’s culture from hotel to various activities. Some promotional agencies like websites and marketing-research can provide information that can positively impacted the island because of the amount of international visitor arrivals being approximately 103,138 in French Polynesia in 2016 (ispf.pf
Bora Bora's main mountain is Mt. Otemanu and many people that visit the island usually visit this site. Bora Bora also has many pretty resorts that have overwater bungalows which originated on and were exclusive to the island. There are not many resorts to choose from in Bora Bora because the island is so small, but the resorts they do have are usually very nice. The main reason people visit Bora Bora is usually because they are celebrating something such as a honeymoon, wedding, or just a weeklong getaway! (“Bora
This island is indubitably one of the most celebrated in the Pacific Ocean. This island is known for their top notch resort hotels in which the bungalows are located into. These last include glass floors that provide a view to the lagoon life underneath. Of course Bora Bora is not only a resort, if you decide to venture out of it, you can visit the local villiage of Vaitape and take part of the activities that that entails: shopping at their boutiques, dining at one of the local restaurants or going on a guided hike through mount
A second strategy that has been rejected is one concerned with the consumer awareness of SGC. Currently, SGC is only advertising to travel agencies. Coupled with segmentation, SGC’s current advertising strategy has hurt SGC in the sense that consumer awareness is considerably low. Only a small portion of the population even knows that Sea Goddess exists. SGC is only targeting those who travel frequently. They may want to target the portion of the population that wants to travel, but is unsure of where to go or what to do. In order for SGC to reach the consumer, new efforts must be made in the advertising plan. Mere travel agency recommendations are not going to be enough to keep SGC alive in the marketplace. Other vehicles are going to be necessary to spread SGC’s message about the luxuries and benefits of this extraordinary cruise. At the present time, only a small number of all travel agencies have the sufficient knowledge that it takes to make an informative sell to the consumer. It may be profitable for SGC to employ some hi...
For the introduction, brief information regarding my purchase and the travel and tourism industry is presented. It was then followed by the explanation of the 2 chosen theories from two different chapters.
Tourists are more dependable on website to get the information and overview of destination. Therefore one of the website of bay of island is www.tourism.net.nz, which gives complete information. In this assignment, we will mainly discuss about marketing mix, customer wants, creating value for the customer, destination location and tangible experience from tourism marketing perspective.
Tourism industry has many pillars which makes it effective, destinations, products, infrastructure, tourist security, marketing and so on, one of them is re branding of a destination, which is considered immensely important to cater the needs and wants of tourist and destination itself. This essay will critically evaluate the destination chosen which is London, its current situation for tourism activities, places and services which are offering to tourist and then moving onto the other side discussing the products or places which has not been promoted as like others, re branding them, creating a new slogan for marketing strategies, attracting and giving information to tourist via promotional activities to sell these brands.
The Hospitality and Tourism sector is characterized as the fastest growing sector in Jamaica. Many tourists from all over the world travel each year because of the country’s beaches, culture, climate and landscape. Despite the contribution of other sectors the Hospitality and Tourism is still the giant industry that contributes largely to Jamaica market share. In this paper, we will call the Hotel that I am employed ‘Hotel A’ for privacy reasons. Hotel A was formed in 1981and has developed to be one of the largest all-inclusive resorts in the country, tackling all factors that impact on its overall success. Some of these factors are political, economic, social, technological environmental and legal factors called the PESTEL framework. “A
-“Sense of Place” philosophy- each hotel has a local character and culture of the given location. Architecture and history in implemented in each individual hotel which is very different approach than chain-like competitors. This was a power tool that Rosewood had!
Barbados previously dabbled in the mass-tourism industry, but currently primarily offers a more up-market and luxury product. The success of tourism was traditionally measured in percentage annual increase of arrivals, however this type of measurement ignores important variables such as length of stay or visitor expenditure and seasonal variations. This fa...
Nowadays in the rea of globalization, according to the World Tourism Organization, “seven hundred million people travelled abroad in 2003”, and the number is estimated to increase to 1.6 billion by 2020. (International Labour Organization, 2005). Tourism is spreading in unusual places. A lot of people want to be in the midst of adventure. It is a vital source of revenues for the GDP of many countries. I partially agree that tourism hugely benefits the local community. This essay will discuss some of the economic, social and environment effect of tourism on the host community.
In recent years, tourism marketing has gone through strategic changes with the improvement in new technologies, the chase of a relationship between customers and suppliers as well as the importance of sustainability issues in marketing. Marketing Tourism reconsiders the needs of the tourists but does not overlook on the long term economic, environmental, social and cultural interests of the local population. So, it means that marketing consider both the tourist demand and effect to society as
The following report provides an accurate and informative overview of the nature of tourism, its history and growth, the structure of the New Zealand industry and the impact of tourism from a New Zealand perspective. The report will draw a conclusion which Highlights area of consideration in tourism planning.
Fletcher’s article helps to provide more of an insight on why these Caribbean countries rely on the tourism industry, giving a greater perspective of the workings of capitalism as in order to survive it must continually grow. While it is important to note that looking at one small area in the Caribbean and its impact on the tourism industry, cannot lead me to draw any general conclusions– as not every Caribbean country will react to the tourism industry in the same way - the study discussed on Jamaica’s Ocho Rios still can provide perspective as to how this heavy reliance on the tourism industry can affect the social, cultural, environmental, and economic standing within such countries. Further research must be conducted on all different effects and within tourist sites in order to come to a general conclusion. Many researchers have offered frameworks on how to prevent such negative impacts from occurring, and this can be helpful for the future of this fast-growing industry. As a person who has travelled to the Caribbean quite frequently (as I have family members who reside in Barbados), because I stay with family members and thus can see the island from a local perspective, I have witnessed first hand the small ways in which the tourism industry affects a big Caribbean tourist destination such as Barbados; not just with those deemed as outsiders with the tourism industry, but those working within it.
Tourism is an important and intricate element to society. It affects economical, social, cultural and environmental elements. Tourism can be argued to have a negative impact on the environment and decrease our already depleting resources, but tourism can also be argued to be a major contributor to strengthening economies, spread cultural traditions and improve people’s lives. Tourism
Tourism is affected by the stakeholders with whom the destinations are established or the areas that are attempting to attract tourists. The customer stakeholder needs to seek out destinations and packages that appeal to their desires than accepting predetermined vacation packages. The stakeholder’s in the tourism industry need to work together to avoid miscommunication and enhance packages that appeal to clients requests. All the