Boots Case Study

1725 Words7 Pages
By the end of World War I, Jesse turned 70 years old and had become increasingly debilitated by his arthritis. Jesse Boot decided to retire in 1920; accordingly he sold Boots to the United Drug Company of America. Over the next 13 years under American ownership, Boots continued to grow. A new manufacturing site was acquired at Beeston in 1927 and the 100th Boots store was opened in 1933 (“Boots History, 2015). In 1933 the United Drug Company sold its shares of Boots to John Boot, Jesse 's son. Under John 's leadership the company continued to evolve. Boots first overseas store opened in New Zealand in 1936 (Boots History, 2015). During this time, Boots key brands No7 and Soltan were launched.
In more recent years Boots has successfully launched several brands like SEVENTEEN cosmetics, Botanics, and Boots Opticians. In July of 2006, Boots merged with Alliance Unichem, and became Alliance Boots, an “international pharmacy-led health and beauty group,” (“Boots History, 2015). In 2007 Alliance Boots was acquired by AB Acquisitions Limited and its shares were taken off the London Stock Exchange.
…show more content…
By 2010 Boots had stores in Norway, Italy, Russia, the Netherlands, Sweden, the Republic of Ireland and nearly 50 franchises in the Middle East (Boots History, 2015). Boots beauty brands became available in America in 2012. By the end of 2012, Boots beauty brands could be found in over 1,750 Target stores, 300 of which had a dedicated Boots beauty advisor (“Boots History, 2015). Boots mission is to be the first choice for pharmacy, health and beauty - caring for people, customers and communities everywhere (Boots,
Open Document