Olive view was opened as the tuberculosis sanitarium for Los Angeles County on October 27, 1920 in Sylmar, California. Patients have overcrowding of TB patients at that time. Once tuberculosis could be cured, Olive View had a dramatic decline in their census so it then evolved to an acute care hospital and also incorporated Education and Research Institute (ERI). Olive View Hospital became Olive View Medical Center; a teaching hospital affiliated and supported by UCLA School of Medicine. The facility housed 888-beds and was dedicated in December 1970. Unfortunately, due to a huge earthquake measuring 6.5 in Sylmar it was destroyed in February 1971. The hospital then was rebuilt and in 1987 opened a new 377 bed facility. Olive View-UCLA Medical Center became a part of the Valley Care, a healthcare delivery system for the San Fernando Valley. This facility has grown in number in size from Intensive Care Units, Emergency Room, Medical Surgical, and clinics that promotes healing and well-being for patients.
Branding has been advocated as a potentially successful response to heightened market concentration; it offers the possibilities of centralized control and format standardization, and an added value or cost driven strategy can be used to differentiate the retail offering and reinforce market positioning. "A...successful brand is defined as a name, symbol, design or some combination of these, which identifies the 'product' of a particular organization as having a sustainable differential advantage" differentiated between goods and service branding, however, makes a convincing case that retail branding falls between the two: "...the branding of retailers is a complex multi-dimensional concept, in which the distinction betwee...
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...is company is all about. With an active brand strategy, hospitals can align physicians and staff with the hospital's mission and identity, as well as make communications consistent. With their commitment and dedication, the branding will succeed and will be very effective.
References:
Bashe, G., & Hicks, N. (2001). Branding Health Services: Defining yourself in the marketplace. Marketing Health Services, 21(1), 42-43. Retrieved from Proquest at http://search.proquest.com.ezproxy.trident.edu:2048/docview/232371406/142D4DC988B7FA7733B/1?accountid=28844 on January 2014
Schmidt, R., & Pioch, E. (2005). Community pharmacies under pressure - can branding help? International Journal of Retail & Distribution Management, 33(6/7), 494-504. Retrieved at http://search.proquest.com.ezproxy.trident.edu:2048/docview/210942979 from Proquest on January 2014.
Persuasion has always played an intricate role, in many ways, when it comes to promotion of a Fortune 500 companies like C.V.S. corporation. With the largest pharmacy chain of over 7400 stores in United States; no wonder they are at the top five largest pharmacies in the United States based on revenue generated from prescription only. However it's not only prescription is sold in stores; there are assortment of general merchandise including food, sundries, beauty products as well as health products sold there. In one of the stores I visited for this paper, located at 39th and Main street, I noticed that the products were sold in minute quantities so as to reduce the price of the merchandise.
Henry Ford Hospital (2016) is also affiliated with Wayne State University Medical School. The hospital is recognized for clinical excellence and innovation in several fields including: cardiology and cardiovascular surgery, neurology and neurosurgery, orthopedics and sports medicine, organ transplants, and treatment for prostate, breast and lung cancers (Henry, 2016). Marketing is a key aspect of any organization. Marketing is defined as the activities and processes for creating, communicating, delivering, and exchanging offerings for clients, customers, partners, and society as a whole (Rooney, 2009). Specifically, Henry Ford Hospital is a nonprofit organization. Non-profit marketing is defined as a management process of exchanges undertaken by NPOs, and aimed at generating a social benefit to a more or less wider group of society (Garcia & Gonzalez, 2013). Current challenges in marketing that the hospital has will be discussed, as well as how segmentation and target marketing are applied at Henry Ford Hospital. Lastly, how the organization’s services are positioned to meet the demands of the target market will be
We strive to be the number one provider in the United States by investing not only in our company and technological advancements, but also in the communities in which we serve. Whether our customers are new to this world or our veterans, we know that our company can provide them with the newest and most effective products and services, while promoting the healthy communities in which they live. Through our valued employees, CVS is able to provide quality services and quality products. Retail Pharmacy Growth Strategy: CVS has managed to grow considerably in the past few years with the help of acquisition of beneficial companies and integrated the operations of these companies by creating synergy to drive higher margin and greater economies of scope. CVS is building more and more pharmacy stores in convenient locations.
More important than product, people, and advertising, branding is going forward as one of the most important factors in a business. While Klein has a bias against branding and wishes the reader a word of warning, in this specific essay she focuses on what branding means for the future. Klein starts off her minor claims with the bloating of corporations. “A consensus emerged that corporations were bloated, oversized; they owned too much, employed too many people, and were weighed down by too many things (Klein 769).” Through the use of branding, these same businesses could cut down all of their problems and payrolls through importing and simply putting their brand name on the product. Then when the dreaded “Marlboro Friday” happened, and it seemed that all brand significance was for naught, Klein showed us examples of businesses that thrived from a new age of marketing. “For these companies, the ostensible product was mere filler for the real production: the brand (Klein 774).” With brand driven marketing rather than product driven sales, businesses soared with selling the idea of their products more than their products quality. Using the example of Starbucks, Klein also supports her claims of branding not through marketing but weaving its name into products and culture. “The Starbucks coffee chain was also expanding during this period spinning its name into a wide range of branded projects: Starbucks airline coffee, office coffee, coffee ice cream, coffee beer (Klein 775).” By spreading its name not through marketing, but through spreading the brand through new and different products Starbucks found success in turning their brand concept into a virus and sending it through cultural sponsorship, political controversy, consumer experience and brand extensions. These forms of image building could make a company like Starbucks successful with branding over
Healthcare organizations are designed to meet the healthcare needs of individuals and promote a healthy community. The three healthcare organizations that interest me are: The Heart Hospital Baylor of Plano, Texas Health Center for Diagnostics & Surgery Plan, and Parkland Health and Hospital System. Due to evolving healthcare industry, focusing on just patients and physicians is no longer a marketing strategy. According to Mycek (2015), “Marketing teams need to expand their consideration set and focus on the new 5 P’s of Healthcare Marketing” (p. 1). The new 5 P’s of marketing now impact the marketing potential of healthcare organizations by offering changes in sales rep – physician access, purchasing, formulary decision making, and growing patient empowerment. The new 5 P’s of marketing are: Physicians, Patients, Payers, Public, and The Presence of Politics.
Brands have become subjects of increasing interest to marketers over the years. There have been extensive studies to understand the idea of what a brand is. While taking into consideration the success of a brand, the marketers must ask whether - sales, contribution to market share, additional profit margin, loyalty generated, and awareness or corporate image contribution are the key factors that drive the success or failure of a brand. However, today marketers must look from a different viewpoint - not from the viewpoint of those who create, develop and nurture brands but from the point of view of the ultimate audience, the consumers of brands. Therefore, a successful brand understands its perception and therefore the people who perceive it (Keller, 2003).
A brand is utilized by a company to differentiate its products from others in the market. Some techniques for accomplishing this are through the use of distinguishing logos, names, color schemes, and slogans. An effective branding strategy is one of the most important components for gaining a significant advantage in a progressive market. Basically, a company brand is its promise to its customers about what can be expected from its product and how it differentiates from the competitors. The branding strategy is the part of the marketing plan that explains how and to whom the company proposes on conveying its brand messages. It will also explain where the company plans to advertise and what it will publicize both visually and verbally (Williams, 2013). Home Depot’s marketing plan will contain domestic and global branding strategies and will be a collaboration of brand messages from both Home Depot and Reach the Top®.
Tanner and Raymond (2014) describe branding activity as “strategies that are designed to create an image and position in the consumers’ minds” (c.6). When branding messages coincide with its offerings’ characteristics, it establishes consumer trust, and brand strength. For example, when first introducing Dove brand in 1957, by labeling its product as a “beauty cleansing bar . . . [with] ¼ moisturizing cream, that rinses cleaner than soap” (Unilever, 2016), we can see that marketers associated the brand to moisturizing and beauty, and disassociated the brand from common soap. Over the years, this consistent message coinciding with product performance has strengthened the Dove brand. Strong brand equity is derived from consistent, strategic branding that establishes perceived quality and emotional attachment (Entrepreneur, 2016); therefore, consumers are more likely to pay higher prices, as well as purchase new offerings connected to the
Brand was always used for tangible products, but over the years it has been applied to different people, places, and products (Peters, 1991). According to Barrow and Mosley (2005), employer branding is used not only to give the message of the overall personality of he company as an employer ,but it also helps to motivate and engage the employees. It is an emotional relationship between an employer and employee. Ambler and Barrow (1996) have defined employer branding as the development and communication of an organizations culture as an employer in the market place. “It is the package of functional, economic and psychological benefits provided by employment and identified with the employing company “. There is always a need for
Brand is a name, symbol, design, term, sign or a combination of all of these items which is intended to identify and differentiate the goods and services of one seller from their competitor (Kotler, 1997). A particular brand can reflect consumer status in society, lifestyle and economic background, and influence consumer behaviour. Traditionally, brand was used to distinguish two different products and as a mark of identification. Blijlevens, Creusen and Schoormans (2009) indicate product differentiation through branding is desirable for both the consumers and producers. Brand names present an identification and information of a particular product to the potential buyers on what the product means while making it convenient for the consumers to summarize their feelings, knowledge and experiences (Rubio, 2014). Brand name enable consumer compared the product to others attributes such as price, quality, past experience and design. Besides, branding help consumers to save time searching for information about a product they
Branding is also a way to build an important company asset, which is a good reputation. Whether a company has no reputation, or a less than stellar reputation, branding can help change that. Branding can build an expectation about the company services or products, and can encourage the company to maintain that expectation, or exceed them, bringing better products and services to the market place.
Chemical reactions involve the making and breaking of bonds. It is essential that we know what bonds are before we can understand any chemical reaction. To understand bonds, we will first describe several of their properties. The bond strength tells us how hard it is to break a bond. Bond lengths give us valuable structural information about the positions of the atomic nuclei. Bond dipoles inform us about the electron distribution around the two bonded atoms. From bond dipoles we may derive electronegativity data useful for predicting the bond dipoles of bonds that may have never been made before.
The successful brand is fundamental to a number of the factors. According to a bedrock idea or principle, every turn supports a product or a company and such a platform is known as positioning. A brand has no attraction without the element of positioning. The brand which has some sort of uniqueness and reliability, it will get the distinct advantage and attention of the people in the market. The successful brand is the result of three characteristics which are to be different, to be focused and to be relevant. The determinants of successful brands are discussed below:
Branding and marketing are both buzzwords that to the uninitiated seem interchangeable. After all, they’re both methods businesses can use to increase their profits and productivity. Despite this end goal, there are subtle differences in how and why the tactics are used.
“A company’s brand is driven by more than the combination of promises made and promises kept. What’s also critical is ensuring customers recognize the delivery of those promises, which requires proactively shaping communications and key messages that consistently highlight delivery as well as themes.”