Bombshells Benefit Calendar Business Plan
Executive Summary
SSSAMM Inc. plans to create a benefit calendar called, BondÂ’s
Bombshells. The calendar will contain photographs of female Bond
University students who have been selected to be the Bombshells from
Bond Uni. The calendar will include advertisements from local vendors
that appeal to the target population along with information on
upcoming events on campus. The calendar will not only be functional,
to keep up on action on campus, provide coupons and deals with local
businesses but the photos of the Bombshells will also be enjoyable to
customersÂ’ visual desires.
The calendar will be created for the target audience of male students
that attend Bond University. This group includes men ranging the age
of 16 to 25. Another segment of the population at Bond University
that could be potential customers but are not included in the target
audience is male faculty and staff. Although their patronage is
welcome it is not counted on.
No special advertising such as posters or commercials will be used to
reach customers. SSSAMM Inc. merely plans that through word of mouth
and visual sales will attract customers. Sales will take place at the
busiest hours of the weekday in the busiest area of campus, under the
arch.
SSSAMM Inc. has strong confidence that their product will be very
successful. Through market research, a market for the product was
established and continuous verbal advertisement was followed up with
assurance by the population of success with the product.
Introduction
Imagine a beautiful girl dressed in brightly coloured swimwear posed
with a tennis racket and a ball. This is the image that SSSAMM Inc.
plans to use to sell its BondÂ’s Bombshells benefit calendar. This
calendar will have the look of a professional production and the cost
will only be $15. All the profits made from this product will be
donated to Plan Australia, a charity whose purpose is to help end the
poverty across the world. All production costs will be covered by the
sale of advertisements to local businesses. The businesses will place
advertisements and coupons throughout the calendar adding to the value
of the product.
The best kind of marketing for a product like this is word of mouth.
As customers are satisfied with their purchase they will spread word
to others that could be interested in the calendar. A demand has
been established in the market, which was discovered through marketing
research. From a poll of male students on campus a majority of them
said they would buy the calendar and others suggested that there is a
high percentage of others that would also buy BondÂ’s Bombshells
benefit calendar.
The town known today underwent much historical importance and conflicts. The territory of Somerville was settled in 1629 and was part of Charlestown. Thomas Graves was an English surveyor led a scouting party of 100 Puritans from the settlement of Salem to construct
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... habitats; thus, these more efforts should be made to expand conservation areas in a way that helps to protect the biodiversity for a long time (Conservation International, 2007). In addition, many other projects implemented by the British Aid Agency aims to decrease poverty and increase awareness about natural resources and this will result in biodiversity conservation (Conservation International, 2007). Other projects aim to protect specific species, such as the horned rhinos in India. The Indian Rhino Vision 2020 helped in protecting the species that were on the brink of extinction in 1905 (WWF, 2011c). By protecting the rhinos, the number has increased to over 1,700 individuals today. However, the populations of rhinos live in just one national park, so it might get exposed to disease outbreaks and poaching that could destroy the whole population (WWF, 2011c).
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