Bombardier Essay

770 Words2 Pages

The sales context:
A colleague suggested to you to add yoga as part of the company benefits. You are interested in learning more about the details, as it is an increasing trend for Bombardier’s employees to go for yoga classes outside of work hours. To make Bombardier a better place to work in, yoga classes seems like a good direction to invest in.

Your company, its markets and its products
You are the head of Human Resources in Bombardier and you are in the midst of strategizing benefits to make Bombardier a more attractive company for talents to work in. With the change in time, Bombardier is looking to attract a larger pool of young talents, and retain talents in the company.
As part of the commercial aerospace industry, the global market …show more content…

In a traditionally male and strongly aviation-industry experienced industry, there is a need to grow talent across gender, geographies, cultures and cross-industries. CEOs and HR Heads need to rethink their people strategy and implement holistic talent management if they are to attract, develop, and retain the best and …show more content…

As for additional benefits, most of the benefits are only limited to the higher executives. The objective of Bombardier is to provide pension, benefits and perquisites at the median of the market. Benefit plans for executives are, as a general rule, similar to those of non-unionized employees, except however that higher limits would apply to life insurance, long-term disability, medical services and dental care

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