INTRODUCTION “There is no formula for success. You cannot play safe by mixing two parts of sex, two parts of violence, a few tears and two dozen laughs. Even when a film is finished and acclaimed by the critics it is impossible to predict its success at the box office.” Otto Preminger in An Autobiography (1977) The entertainment industry in India is one of its kinds. The artists in the movie sing and dance unlike other film industries. Indian film industry is a million dollar industry today.(Jain.D, Goswami.S, 2012) Indian film industry has reached at level where they have comprehended the usage and power of social media for better engagement and turnovers. In the initial days of this industry, promotion wasn’t an easy task either rather was more difficult, as there were no national television networks, magazines or internet, nor was the ability to release a movie spontaneously in 1000’s of cities (¬Bosko.M, 2003). Bollywood, which is a popular name for the Indian film industry is now relying on the social media rather than questioning the effectiveness of its affordances. Bollywood and social media marketing tactics are evolving in each other’s courtship. Today everybody wants to eat a piece of social media …show more content…
With this increasing bombardment of entertainment, the marketers are forced to look up for innovative ways to draw the attention of the audiences. The marketing and promotional approaches in Bollywood are changing at a swift pace. Everyday there is some new technique and new media is born to market the movies. “Movie websites, Social Networking Sites (SNSs), blogs, mobile phones and games are the recent new media tools being used for promotions and revenue generation. Though, unlike Hollywood, the usage of new media in Bollywood is at a very nascent, ‘albeit intriguing’ stage.” (Saifuddin
Consequently the film is immensely successful and undoubtedly most of it is down to how he considered mise en scene, sound and cinematography. Naturally this essay couldn't include all scenes from the opening extract but there are the main ones down. Overall the film is overawing, overbearing and overflowing with hatred, rivalry and love.
Social media has significantly and permanently revolutionized the culture of interaction and communication especially with the popular individuals of the society. While some popular people refrain from utilizing social media, others have thrived on social media platforms to become extremely influential on the internet. Stars strive to maintain activity on the internet to keep their fans (and haters) busy browsing and commenting on their issues.
Every time someone enters the theaters, they must select movie choices they have some knowledge about or understand similar movies. However, for every man’s movie knowledge, they always have a few favorites that stand out from the rest. Thus, through in depth analysis and overview, it is discoverable what traits distinguish the good movies from the bad and what features make the bad so unwatchable. And from the data recorded, certain recurring themes have risen from the liked movies as well as the unliked movies. Therefore, in order to produce a popular movie among the general public, according to a survey, a director must include in their movie exciting action and actors, have the movie become a blockbuster, and avoid a confusing plot and
The films success has come as a surprise for many because it runs counter to all the latest box-office trends. It has shown that word of mouth can still bring in the crowds. Social media has also played a big part in this, attracting people who are
Utilizing these new media sources the music industry has seen a positive impact for venues, promoters ,managers, ticketing ,new artist discovery and the subsequent birth of new mega tours (Ayanso, Anteneh, and Kaveepean). Social media has enabled music business to seamlessly connect and manage their operations ,suppliers and customers (Ayanso, Anteneh, and Kaveepean). Social media has created the most powerful weapon of insight for the music Industry. The sheer volume of conversation,coupled with the agonistic nature of social media results in a vast body of opinion that can be minded for the insight into trends ,tastes and purchasing behavior.
Analytics Tool and Big Data Technology along with 4A Model of engagement provided actionable insight and observe the social media patterns. Cross-pollination of social networks was designed to promote Chennai Express. “Chennai Express: Escape from Rameshwaram” the movie’s official game was launched on multiple platforms before the release of the movie. Free SMS delivery of tweets of SRK on the mobile devices, who register by giving a miss call on the provided number, was used to gin more connection and engagement from audiences across India. (Gupta,
Over the years, Bollywood has emerged as its own distinct identity in the global film industry. Bollywood is the global leader in production of movies with a staggering 27,000 featured films and thousands of short films. (Pillania 1) However, Hollywood is still the leader in revenue generated. Due to the growth of the Indian market and globalization, Bollywood has made its way to the international markets.
When it comes to the music industry, an artist makes a song, the label sells the song and then the listener buys it? In the world today, the music industry is knowledgeable of digital downloads, music videos, file sharing, and now social media. Social media is the voice of an individual and captures joy, emotions or thoughts in pictures, tweets or status updates. It is a reachable space that is used to keep in touch and to reach out. Social media allows listeners to shares their favorite artists, post their favorite songs and really created a genuine connection with the artists. The music industry has changed because social media is a tool needed to connecting with the listeners. Social media is necessary to maintain a career in the music business.
Gokulsing, K. Moti, K. Gokulsing and Wimal Dissanayake (2004). Indian Popular Cinema: A Narrative of Cultural Change. Trentham Books
Rao, S. (2007). The globalization of bollywood: An ethnography of non-elite audiences in india. The communication Review, 10(1), 57-76. doi: 10.1080/10714420601168491
There was once a time when companies used to spend heavily on publishing, compelling, ads on newspapers and magazines just to put the word out there, but times have changed and so have the medium used to broadcast these ads. Nowadays, companies use the internet to spread the news, to be more specific, companies use the social media as an advertising tool. Over the years, social media has vastly changed the way we communicate and interact with one another, some examples of such social media might be Facebook, Twitter, and YouTube etc. This kind of interacting tools are now been used by businesses to sell or advertise their products, one might say that the social media is the modern day substitute for newspapers and magazines. One company that has been doing this heavily is Android (owned by Google), Android ads can be seen in every corner of the internet whether be famous sites like Facebook or now extinct ones such as Myspace, although one such social media that they haven’t been using is XDA developers. The site predominantly focuses on software development and discussion for Android, Windows, Ubuntu Touch, and Bada phones etc. The following paper will discuss and analyze their audience and argue why XDA developers is the best social media platform to advertise smartphone operating system companies such as Android to the general public and developers.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
Social media in marketing is used as an apparatus that builds an identity for a brand and gives awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conforms to the strategy and wants of the business. In accordance to the social media marketing report of 2014, a considerable (64%) of marketers use social media for at least 6 hours or more and 41% for 11 hours or more weekly, more importantly nearly (19%) of marketers use up to 20 hours each week on Facebook, Twitter, LinkedIn, Instagram and many more. The report also showed 7 social media platforms that led in 2014 which are Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and Instagram.
“Cinema in India is like brushing your teeth in the morning, you can’t escape it”, quipped the Indian superstar Shahrukh Khan and it holds true as Indian cinema today has grown to achieve global status. “India is the largest producer of films (over 1,000 films per year) with annual ticket sales of nearly 2.8 billion, a box office of $ 1.53 billion and growth across international markets every year. According to a recent report by Deloitte, the Indian Media and Entertainment industry is expected to grow at a CAGR of 17%, contributes $8.1 billion to the nation’s economy, supports 1.8 million jobs and constitutes 0.5% of the Gross Domestic Product (GDP) of India.”( MPPAA) MPAA’s recent annual theatrical market statistics report says that India ranks fifth after China, Japan, U.K and France in box office performance. These grow...
In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.