Boeing Company Case Study

For this assignment, I have chosen three multinational companies. They are: The Boeing Com-pany, an American multinational aerospace corporation that is currently the world's largest and is the leading manufacturer of commercial jetliners and defense, space, and security systems; Nestlé S.A., a Swiss transnational food and beverage company that is currently the largest food company in the world measured by revenues; and Tetra Pak, a private multinational food packaging and processing company of Swedish origin that offers packaging solutions, filling ma-chines and processing solutions.
Listed below are the objectives of each company. Because there were no actual lists of goals presented in their website, public statements, and annual reports,

All these are done to fulfill an envisioned goal of being the company of people working to-gether as a global enterprise for aerospace industry leadership.

Mission
 Supporting parents in raising healthier children
 Developing innovative products to safeguard skin health
 Helping ageing dogs maintain brain health
 Continuing to deliver the highest quality espresso coffee through Nespresso
 Extending new job opportunities to European

for food, and Tetra Pak for food packaging. As both a Business and Marketing student, I understand that the main objective of almost any organization or company is to de-liver superior customer value while building strong relationships with those customers. How-ever, these are just two broad objectives. It is important that we also know of the smaller and more specific goals that set these companies apart from the rest of the industry they belong to. We need to understand how are they different and what they have that other firms offer-ing the same product or service category