Boeing Case Study

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Recommended: Strength and weakness of Boeing

Boeing has been an industry titan when it comes to aerospace engineering and it is shown why in the Strengths quadrant of the above SWOT analysis. Boeing has a large market share, offers a wide variety of products, is a global supplier, and has been a leading technology producer for years. As of 2015, Boeing was sporting a market share of 45% (Forbes, 2015) and is projected to hold that market share. There are hundreds of companies in the aerospace industry and Boeing takes up nearly half of the entire market. One of the key reasons Boeing has such a large market share is the wide range of products and services they offer. Boeing offers five families of commercial aircraft (each of which has several variations of the parent aircraft), freight …show more content…

Boeing is hitting its target markets of the public sector, private sector, and government. Not only does Boeing sell within the United States, but is also a global supplier. In September 2016 alone, Boeing delivered to 42 different customers worldwide (Boeing, 2016). Boeing’s greatest strength, however, is their track record of being an industry leading technology produce for years. Boeing is constantly winning government contracts for defense and NASA, clearly indicating how much the US government values their technological advances in aerospace. While these are not all of Boeing’s strengths, they are some of the key points in showing what a strong company Boeing is currently. While Boeing may be a very strong company, it still has many weaknesses that hinder it …show more content…

Defense spending is increasing across the board globally and, even though it is years out, the world is on the verge of the next generation “space race”. In 2015, global defense spending amounted to $1.676 trillion (Stockholm International Peace Research Institute, 2016). This is broken up amongst countries worldwide; however, the opportunities for growth are prevalent and never ending. In recent news, SpaceX and CEO Elon Musk have been dominating the topic of aerospace in divulging its plans for getting human life to Mars. However, Boeing has announced they plan to beat SpaceX in the race to the red planet (F, 2016). Boeing has decades more experience than the newer company, SpaceX, and has all the opportunity to beat them to Mars and establish itself as the company to first bring human life

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