Body Image

Body Image

The purpose of this study is to further explore and examine the influences of mass media on male’s and female’s personal body image satisfaction and the awareness and internalization of societal pressures regarding appearance. For a number years evidence surrounding the insecurities that women have towards their own bodies has been widely published. More recently, it has been suggested that men are falling victim to media and societal pressure, and are developing insecurities traditionally associated with women. Much of the body dissatisfaction that we see today can be attributed to the enormous disparity between our current cultural beauty ideals and our actual bodies. Although most of the research surrounding the influences of media on body image has taken the form of analyzing exposure through the examination of such things as magazine content, recent research has begun to focus on an individual’s awareness of societal pressures, as well as one’s acceptance, or internalization, of these societal standards (Cusumano & Thompson,1997).

Every culture has standards of beauty. Through the ages and around the world,people have evaluated the appearance of themselves and others. A person’s body image is his or her concept of their physical appearance. The mental representation which may be realistic or unrealistic, is constructed from self-observation, the reactions of others, and a complex interaction of attitudes, emotions, memories, fantasies, and experiences, both conscious and unconscious. A pleasing appearance has often been associated with higher status, better opportunities to attract a mate and other positive qualities. We live in a society that thrives on first impressions. Many people interact with large numbers of new people everyday, especially in their work lives, and we often have little information about who these people are, but we do know how they look. We try to size them up based on how they are dressed, how they talk, how they move and their overall physical appearance. People tend to judge a fat person as lazy and self-indulgent and a thin person as organized and disciplined and these stereotypes are reinforced by the media. A study done by Franzoi and Herzog (1987) examined what body parts and functions young adults...

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...ents magazines. This ratio closely reflected the ratio of the incidence of eating disorders in women to the incidence of eating disorders in men (Cusumano & Thompson, 1997). According to Botta the available reports suggest that media do have an impact on body image disturbance, both directly through body image processing and indirectly by encouraging males and females to endorse their respective ideals and by establishing what they see as realistic ideals (Botta, 1999).

The present study seeks to examine the influence of exposure to media ideal body images and the awareness and internalization of those ideals on males and females. The results of previous studies indicate that the media plays a role in not just reflecting societal perceptions of male and female body image, but in shaping those perceptions. Media stereotypes, advertising ploys, and the fashion industry have all lead to the introduction of the unrealistic ideal body shape that we compare ourselves to. How we feel about our bodies and how our bodies look to us in the mirror is an important aspect of our self esteem and for many Americans the media tells us how we should feel and look.