Boca Raton Swot Analysis

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This week’s essay is the first step for reviewing and creating a strategic plan. This essay will begin to answer How I will design the process? What are my expected issues and outcomes? How did I come to these as part of my response? The strategic plan will review Boca Raton Airport. I have selected this Airport as my project, since I am familiar with the Airport over the last three years volunteering on site and have gotten to know many who work for the Airport Authority. I will conduct the critique/analysis by conducting a SWOT analysis which is an acronym for the main categories of the analysis: Strengths, Weaknesses, Opportunities, and Threats. Using these four areas, I will outline Boca Raton Airport’s position compared to the competition …show more content…

It is located on 214 acres in Boca Raton off of I-95 between Spanish River Boulevard and Glades Road. The Airport's one runway 5/23 is 6,276 feet long and 150 feet wide, with safety overruns. Taxiways are 40 feet wide. There are an average of 295 based aircraft at the Airport with 125 T-Hangars available. There is a FAA Contract Tower located on the field…The average annual operations are over 50,000. The Airport serves the corporate, recreational and flight training needs of the …show more content…

The strategic planning process is helpful and very challenging. According to Dess, Gregory G., G.T. Lumpkin and Marilyn L. Taylor, an organizations strategic management process consists of “the analysis, decisions, and actions an organization undertakes in order to create and sustain competitive advantages” (2005, para. 1). A strategic plan is a roadmap, a blueprint that an organization can follow that allows an organization to formulate fundamental decisions by engaging in a long-range view of what it anticipates to achieve and how it will do

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