Bmw Operations Management Essay

a) Nature of contemporary operations management in relation to its contribution to the achievement of the oranisation’s strategic objectives in terms of.

Quality:

Quality refers to the ability of a product or service to consistently meet or exceed customer requirements or expectations. Different customers will have different expectations, so a working definition of quality is customer-dependent (Product Quality - Boundless Open Textbook, n.d ).

The manager of BMW was thinking what the customer want, they soon notice the digitalization and the associated technical, after that, when they are making the decision, they will consider the technical first. According to times and customer need, we can see BMW 's strategy is more pay attention to

The Marketing departments are must know what the market wants and the Operations departments in charge of how an organization can deliver its expectations. For example, one company wants their product to enter the market, so marketing department of the organization to do the market research, and make the feedback like customer need to operations department, and operations department according to the feedback to produce products, final sales by the marketing department. Simply put marketing is generate sales for goods and services, operations produce goods and services. Thus, making the two departments seamlessly work together is highly indispensable (Operations vs Marketing: The Legendary Conflict | Lincoln …, n.d

Operations department manages people equipment, technology, materials, and information , Finance department manages cash flow, current assets, and capital investments, so operations and finance managers have the same goal, helping their companies grow profits. Finance department provides information or money for the continued operations of business, and the operations department runs day-to-day operations. Like you are the manager of the operations department, and you want to buy some equipment, so you will find finance department to discuss. We can also see some organizations choose to combine the functions of the finance and operations department.

Logistics management: The operations manager must ensure that the machinery and equipment are used to produce goods and services for the customer to an acceptable standard. The manager also coordinates with the quality assurance personnel to ensure that the products meet an acceptable level and generates positive feedback from customers.

Budget management: The operations manager may get the requirements for logistics and coordinate with the finance department to get the necessary approval for the budget. The manager must ensure that quality equipment is procured within the budget.

Operational strategizing: The operations manager plays a key role in chalking out the whole operational policy. The manager