Blue Mist Spa Summary Spa

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Recommended: Business level strategies

Stephanie Lietaert
Final Project
Food and Beverage
4/22/14
Blue Mist Spa
Project Summary/Overview
The Blue Mist Spa will be a full service salon and spa located in South Dakota. It will provide services that include facials, hair styling, waxing, eye lash extensions and much more. It will be the only full service spa around the area which gives them the opportunity to bring in clients and from all over the area since it is the only one around. It will be located right off the interstate in a nice small plaza that is very open and hard to miss. It will be open from 9 o’clock in the morning until 9 o’clock at night and suggest making an appointment before coming in so that they may have the full service that the customer deserves. Blue Mist Spa will feature an entirely female staff who are highly trained in their specialty areas. This spa will be one of the first in the area and has the potential to grow a strong client base.
Target Consumer
There is no specific target consumer but it is safe to say that it is mostly women between the ages of 30-60. The services will be so wide from pregnancy packages to simple relaxing facials that they have a wide range of clients. Male and female packages will be available so men can come in and enjoy a nice relaxing massage or a spa day with a spouse if he so wishes. The Blue Mist Spa has such a wide range of services that people of all ages are more than welcome. Typically, the projected market will be mostly women from the ages of 30-60 who will be the ones who provide the most business for the Blue Mist Spa, although there is expected to be a wide range of people who gladly pay for their services.
Feasibility Study
By 2015, the Blue Mist Spa will bring a superior Spa and Salon experience,...

... middle of paper ...

...erage- 15 Alcoholic Drinks @ $9, 7 Non Alcoholic @ $5=170
Food Items- 8 Breakfast @ $6, 8 Lunch @ $8, 4 Dinner @ $9= 152
Total Sales= $1272 Total Costs Expenses= $304 Revenues= $968

Wages and Salaries
Specialists $13/ Hour 7/day @ 7 hours $637
Receptionist $8/ Hour 2/day @ 6 hours $96
Spa Director Salary $40,000/ 52 weeks =769 each week
Operations Manager $27,000/52 weeks= 519 each week
Marketing- Newspaper add $10
Repairs/Utilities $60

ONE-WEEK OPERATOINS
Total Sales $1272X5= $6360
Total Costs Expenses
Services $304X5
Wages and Salaries= 2021
Marketing $10
Repairs and Utilities $60
$2749= / Week in Revenues

Annual Operational Costs
Approximate Operating Cost/ Week= $3911 x 52 weeks =$187,772
Itemized Total forecasted startup Cost of Project
Legal $2000
Printing/Grand Opening/ Coupons $2500
Brochures $ 300
Construction/ Design $ 37,000
Insurance $1800

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