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Blockbuster's Place in the Current Movie Rental Market

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Has e-marketing and the use of the internet hurt Blockbuster's dominance in the movie rental business and if it has what will they have to change in their business plan to regain their market shares? This case has studied the influence of new technologies for delivering movie rentals along with downloading movies directly to your television at home without a customer even getting off their couch. It also examines the impact DVD recorders are going to have on Blockbusters main products like DVD players and VCR's. The case talks about the threats these new innovations are going to have on Blockbusters business potential. Along with what Blockbuster has done to compete with their new competitors like Wal-Mart and Netflix. With the internet changing the way most profitable companies do business Blockbuster has to adapt and follow the new trends our generation. While studying this case, our group analyzed what Blockbuster's strengths and weakness are, combined with what opportunities they have to excel in the new way consumers watch movies and we established the threats that exist with new technology and competitors. Last our group has thought of some new idea's that could help them thrive in the future.

The problem that this case states is, will Blockbuster make the right business plan choices to allow them to compete with the innovation of products and technology of distributing movie rentals. Also is Blockbuster going to be able to adapt and succeed in this new era of renting movies?

The SWOT (Strengths, Weakness, Opportunities, and Threat) analysis for Blockbuster is both positive and negative. The major strength that Blockbuster Inc. has is a brand image over the competition. When new movie releases come out on Video o...

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...ir own movie channel that allows customers to buy and watch movie directly on their television. From their surveys, they should find out what their customers want and implement their suggestions into their business strategy. They need to train their employees to have the utmost customer satisfaction rating. This will keep customers coming back and hopefully attract new customers into the store. They also need to be able to help and answer customer's questions about movies. They should also have sales such as, buy one movie get one free, running periodically throughout the store. This will draw customers in to shop for the deals. They should also promote new movies available for sale in the store. They should always try to keep as many movies in stock so the movie is always there for the customer. This will keep them happy and coming back to rent more movies.
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