Blame on me, blame on you

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Recommended: Effect of advertising on consumer behaviour

Advertising companies harms people according to their own interests. They make people spend too much money and persuade people to take more and more. In this case, especially children are targeted because for the advertising industry, children are the biggest blessing with their incomprehensibleness, their high-pitched whining and nag factor. In this situation the parents have the biggest duty to protect their children but it is merely impossible to prevent children from being exposed to advertising In order to protect and inform their children parents should have more control over their children. They should watch the commercials and advertisements together with their children and show the exaggerations on these ads. Possibly, they can forbid their children to watch TV until they grow up. The most responsibility belongs to the parents.
As a little kid, everyone remember what the colorful jelly bears and the smooth teddy bear meant for them. Their high-leveled vulnerability and the inexhaustible visionary makes the world bigger and brighter but unfortunately there is a big gap between their imagination and the real world. There is a great race to develop to have much money and spend much money. Everyone knows that the weak ones are tend to be used. Victims of this race are the innocent, harmless children with their nag factor and the high-pitched whining. Considering all of these situations, it is a blessing for the advertisement industry and a horror for the parents. In this case it has to be the parents’ responsibility to supervise and educate their children .Parents should decide how much and what kind of advertising their kids should see. They can restrict th...

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...erent effects and sides of advertisements and protect them until the young men/girls become an adult and make their own choices. This method is exactly the best. Every parent would have their children on the safe side.

Works Cited

According to Dan Cook: “Kids not only wants things, but have acquired the socially sanctioned right to want a right which parents are loath to violate. Layered onto direct child enticement and the supposed autonomy of the child-consumer are the day-to-day circumstances of overworked parents: a daily barrage of request s, tricky financial negotiations, and that nagging, unspoken desire to build the life/style they have learned to want during their childhoods. (Dan Cook, Assistant Professor of Advertising and Sociology at the University of Illinois, Lunchbox hegemony; Kids at the Marketplace, Then & Now, LiP Magazine, August 20,2001).

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