Televisions are giant bulletin boards designed to make viewers want what they don't have. Youth watch approximately 20,000 ads on television every year (Herr, 2007). Camera angle, lighting, actors and even music affects viewers. Everything that goes into a television ad is designed to cause the viewer to feel as if they are missing something important. Restaurant ads cause the viewer to be hungry for certain meals, by giving visuals of delicious foods. Dealership ads present advertised cars in such a way that viewers begin to compare their own car to the advertised one. They become discontented when they realize that their vehicle pales in comparison. Christmas and Black Friday ads are targeted more toward the younger population than dealership …show more content…
A show where the characters are constantly smoking cigarettes for fun with no negative side effects, will send a signal that smoking is simply a means of entertainment and is not harmful. Some may argue that television discourages youth from smoking by present ads of what happens to someone's health when they smoke. While ads like these may help to persuade some youth, not all youth will take the ads seriously. Many will be more persuaded by the television show that is promoting cigarettes because it is designed to entertain, and youths are more influenced by media if it is entertaining. Based on what they have heard and seen, youths can also be influenced to behave inappropriately such as using unnecessary vulgar language, lying to stay out of trouble, or violence. “Extensive viewing of television violence by youth causes greater aggressiveness. Youth who view shows in which violence is very realistic, frequently repeated or unpunished, are more likely to imitate what they see" (American Academy 2011). Television can also influence youths' thoughts. Shows or movies where the adults are portrayed as idiots will send the message the adults are dumb. One show may not affect thoughts too greatly, but after watching more shows with similar messages, youths will begin thinking that adults are unintelligent and could begin to question their parents' authority. Television shows and movies have a great influence on youths' behaviors and
...tegy, which is highly promoted in television and cinema. While the state of the mind and family life are both crucial contributors to the actions of children, it is wrong to rule out the influence of violent television programs. The thoughts in our minds turn into the words that we speak and the actions we imitate. If these thoughts are created by the violent images seen on TV, then the words we speak will become hateful and cruel and our actions will cause harm to those around us. That is why television should be held moderately responsible for the violent actions of children. They are promoting negative influences which in return will swarm the young, developing minds of children and create adults with immoral actions and emotions towards violent situations.
According to Robert Scholes, author of On Reading a Video Text, commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools, commercials can hold the minds of an audience captive, and can control their abilities to think rationally. Visual fascination, one of the tools Scholes believes captures the minds of viewers, can take a simple video, and through the use of editing and special effects, turn it into a powerful scene which one simply cannot take his or her eyes from. Narrativity is yet another way Scholes feels commercials can take control of the thoughts of a person sitting in front of the television. Through the use of specific words, sounds, accompanying statements and or music, a television commercial can hold a viewer’s mind within its grasp, just long enough to confuse someone into buying a product for the wrong reason. The most significant power over the population held by television commercials is that of cultural reinforcement, as Scholes calls it. By offering a human relation throughout itself, a commercial can link with the masses as though it’s speaking to the individual viewer on an equal level. A commercial In his essay, Scholes analyzes a Budweiser commercial in an effort to prove his statements about the aforementioned tools.
Television has become a big part in children’s day-to-day lives especially in the 20th century. Children in this century rely on television to keep them entertained and educated instead of entertaining and educating themselves by participating in activities, which will teach them a lot more in life then the actual television. There is no doubt that children are most easily influenced by television because of the different content that they watch as well as the amount of time consumed watching TV. The television does have an emotional and intellectual development on children but this all depends on the content that they’re watching and the way that they absorb the information that the show is trying to send out. Different programs will portray
... for children. Children are exposed to 20,000 advertisements a year. The average child watches 8,000 televised murders and 100,000 acts of violence before finishing elementary school. By the time children graduate from high school, those numbers more than doubles. Furthermore, television is shown to influence attitudes about race and gender. Pro-social and anti-social behaviors are influenced by television.
The effect of the media on young children is especially salient. Young children often learn how to act and behave from what they observe at home, from the adults and older peers they come in contact with, and from what they see on television.
Children in their adolescents years watch a great amount of TV each week and it is almost inevitable that they will start to be influenced by what they see on their television. They will see diffe...
We see advertisements all around us. They are on television, in magazines, on the Internet, and plastered up on large billboards everywhere. Ads are nothing new. Many individuals have noticed them all of their lives and have just come to accept them. Advertisers use many subliminal techniques to get the advertisements to work on consumers. Many people don’t realize how effective ads really are. One example is an advertisement for High Definition Television from Samsung. It appears in an issue of Entertainment Weekly, a very popular magazine concerning movies, music, books, and other various media. The magazine would appeal to almost anyone, from a fifteen-year-old movie addict to a sixty-five-year-old soap opera lover. Therefore the ad for the Samsung television will interest a wide array of people. This ad contains many attracting features and uses its words cunningly in order to make its product sound much more exciting and much better than any television would ever be.
Children, especially younger children, are impressionable, but with proper guidance from a parental source in regards to television viewing, kids are not likely to act out violent television images.
A teen who views these movies frequently is five times more likely to start drinking at a young age than a teen who does not view this material” (Media Influences on Juvenile Delinquency. (n.d.). The advertising industry invests about 1.7 billion dollars to lure in customers. Majority of the shows and commercial are viewed by the teen population. The television and movie industry is a mainstream to entice teens to a lot of unhealthy exposure. Not only does this industry promote underage drinking, but is also promotes the use of illegal drugs. “A teen who views this content is six times more likely to try a drug than a teen who is not exposed to this media. This drug use can also spark violence” (Media Influences of Juvenile Delinquency (n.d.).
The American Psychological Association believe television violence affects young children negatively after doing many case studies. They believe children can learn aggressive attitudes and behaviors. Children can become desensitized to real world violent behavior. Young kids can develop a fear of being victimized by violence. The American Academy of Pediatrics and American Academy of Adolescent Psychiatry believe that television does influence the behavior of children from as young as one years old (Kalin.) These are all seemingly reliable resources to encourage that belief violent cartoons does affect young children.
Furthermore, television violence causes aggressive behavior in children. Many people believe that children who watch violent television programs exhibit more aggressive behavior than that exhibited by children who do not (Kinnear 23). According to the results of many studies and reports, violence on television can lead to aggressive behavior in children (Langone 50). Also, when television was introduced into a community of children for the first time, researchers observed a rise in the level of physical and verbal aggression among these children (Langone 51). The more television violence viewed by a child, the more aggressive the child is (“Children” 1).
Television violence causes destructive behavior in children, however; television can be a powerful influence to young viewers in our society. Unfortunately, much of today's television programming are very violent. Many researchers like scientists, pediatricians, and child researchers in many countries have studied to find out what it is about television violence that makes it such a big affect on the way kids act and behave. Sometimes, children think that is a normal thing in our real life, by watching only a single violent program, which can increase aggressiveness on children and become violent, aggressive, and vicious.
The first effect of mass media on teenagers is violence. Aggressive behavior is the first example of violence in the media. Aldridge argues that, teens who watch violent movies may behave in an aggressive way towards others for example bullying and fighting in school. This is important because there are high risks of teenage developing into aggressive behavior that may last into adulthood if they are not being supervised on what they see on TV (2010). Fearful of the world may also occur for those who watch violence television programs. According to children and television violence, teens that are being over exposed to violent on television may worry about becoming a target of violence. The relevance of this idea is that teenagers will more likely grow up thinking that the world is a scary place and that something bad will happen to them (2008). Imitative behavior is another major effect of seeing violence in the media. According to Weldon, two teens from Johnstown, Colorado, killed a 7 year old girl by beating her to death. The teens claimed that they were imitating moves from a video game called “Mortal Combat.” This is an example case which shows that violence in the video game may lead to an imitating behavior (2007).
Television advertisement takes an important part of everyday human's life. Everyday millions of people in America and the world watches Television and advertisements. Television advertisements are very common these days. They appear in public where a lot of people can hear and watch. For example, commercials tend to appear on the radio, foot ball game where a lot of people are watching, and in on television. Advertisement is seen many times especially on television. Television is the most efficient way for business industries to use to take advantage of showing advertisement.
Commercials works through the human emotions and vanity and it appeals toward the psychologically domain turning into a temptation for weak mind people. For instance, if a person is at home watching T.V., very comfortable and suddenly, a commercial promoting any kind of food and drink comes up, that person will be hungry and thirsty in a couple of minutes. The advertising influenced his mind, provoking an involuntary reaction to do what the commercial induced him to do.