Big Fat Indian Wedding Trend Essay

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Big Trends in the Big Fat Indian Weddings
India is the world’s only country where a marriage goes for almost a week and its extravagant celebration even outshines the biggest annual festivals. The colourful India has a history of Mauryas, Mughals, Nizams and Scindhias and the richness of that culture is a legacy of the royal and affluent families of India. For them marriage is one of the most special events of the life and it should be celebrated in a very different yet lively manner. Today, there is a trend of destination weddings where the entire programme proceeds on one main theme and a series of sub-themes based on the dreams and aspirations of the couples. A theme could be as happening as a Bollywood blockbuster and as unique as an igloo …show more content…

Wedding planners weave script of the event that revolves around the interests and aspirations of the lead actors, viz. the bride and the groom. From Mehndi to Reception a wedding designer manages and controls every scene (event) like a movie director. Although, Hollywood steps ahead than Bollywood in the cine world, but in the wedding business India has beaten the America with a huge margin. According to a story published in Fortune, August 2014, the average American wedding costs $29,000 and has 140 guests, on the other hand, Indian wedding costs $65,000 of a modest gathering of 500 people. In America, the size of the Indian Wedding industry is $5 billion, whereas the size of the domestic market in terms of revenue is $40 billion plus and it is growing at an annual compounded rate of 25-30 …show more content…

These vivacious and euphoric brides and grooms love to enjoy weddings in their dream destinations. Some plan their wedding in historical places of Egypt, Greece and Rome while others love fashion cities like Milan or Miami. Vienna and Venice are the destinations for the royal business families of India, whereas a majority of upper middle class seeks pleasure in the beaches of Goa. There is another category who loves desserts of Dubai and Abu Dhabi. It’s basically up to the choice of the couples and their families that what are their priorities and how much they want to

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