a) The market consists of families with children and a home who are in the need of a new trashcan or are looking to replace a trashcan or to get more trashcans for the home. b) To segment the market, the bases will consist of: a. Family size – big family or a small family; b. Income level – high income or medium-low income level; and c. Marital status – single parent or married. d. Based on the segmentation that we came up with, there would be eight different segments. These include: i. Big family with a high income level and married parents; ii. Big family with a high income level and a single parent; iii. Big family with a low income level and married parents; iv. Big family with a low income level and a single parent; v. Small family with …show more content…
Compared to the competition, LevelCan would be priced relatively similar to others (making it affordable) and have strong, long-lasting quality. Since it would be considered a more durable product, quality would be extremely important and we would want to emphasize the fact that it is build to last. We would also want to position it in a way that emphasizes its use; it is not only a trashcan, it helps to keep the family clean and organized as well. This would allow the product to be seen as affordable, high-quality, and helpful as well as being unique compared to the competition. This would help to differentiate us from others and allow LevelCan to be seen as a step up from competition. Therefore, our positioning statement would be: LevelCan is a perfect fit for homeowner families with children who are in need of a new trashcan or actively looking for a new one. LevelCan is not just an average trashcan, with state-of-the-art technology, it is the first of its kind and very unique compared to competing brands. But what makes LevelCan better? Well, it is priced similar to competing ones making it an affordable purchase. The quality of LevelCan is also very high, meaning that you won’t regret this purchase since it is made to last. And finally, being the only trashcan of its type, it has more than just one use; it is a
There are several sections that made up Pagodes. Which is labeled letters A through C.
Product: company made to meet the needs of the target market ALDI offers high quality
Segmentation is the process of identifying different macro-groups of customers (i.e. segments) based on their common characteristics. The process of choosing a target segment, on which to focus marketing activities on, is a process named targeting.
For most of America, recycling has become a way of life. For some, it is a valiant effort to take charge of our waste and do what is right for the environment and for future generations. For others, it is a forced mentality by government agencies or private businesses who attempt to prove their value by self-promoting their commitment to environmental responsibility. Recycling, in theory, is a positive effort; however, massive recycling programs are not the answer. Recycling programs in general lack an intelligent way to a means, since the costs and environmental burden may outweigh the desired result. Recyclers should only focus on materials that they can process in a cost effective way, and consumers should focus
are divided up into 3 sections of 4 lines and the last section is made
Upon the approaching release, many constraints and issues arose regarding the product’s positioning. William Kim, the newly hired corporate marketing director, thought it was best to use a mainstream positioning strategy for the Clean Edge, while the seasoned Paramount Pro product manager, Albert Rosenberg, thought that a niche strategy would be the best option for the product portfolio. Rosenberg’s concern with the mainstream strategy was dilution of brand power for the Pro
Even though the products are similar, quality and price is important to customers when choosing which brand to buy. In order to keep their loyal customers, they have to prove to them that they could provide inferior quality and come up with new ideas for designs that would keep them interested. Under The brand has to strive to be better than the other rivalries in order to successful in an industry like this.
In order to differentiate themselves from others, companies have to create strong brand awareness. Because the products are made out of the same components and do not vary greatly from each other, the only way companies c...
By quality/value – positioning of the product based on high quality. Also can be claimed that the product have high value.
Why did you choose your specific merchandise and slogan and how do you think this will
When Hurricane Katrina hit the coast of Louisiana, when tornadoes rampaged the Tennessee Valley, when floods washed away Southern California, thousands if not millions of families were displaced. Government run agencies teamed up with private agencies to provide for these families, however, it was not enough, it still is not enough. Homelessness was a rampant problem in all of these situations. Over 400,000 people were displaced after Hurricane Katrina hit, and over 11,000 of them became homeless (Whoriskey Par.1; Burdeau Par. 2). Now, there are a multitude of solutions for homelessness should events like those arise again. One solution in particular is shipping container houses. Shipping containers have proved time and time again that they
If [i] is followed by [u], they are seen as one. If [i] is followed by [e] or [a], there is a segmental
the segments are not identified with each other. This implies one a player in the hypothesis can
Pricing. Our product is priced lower than our competitors in our industry. Even though our competitors have a different kind of product compared to us.
(c) They want that there product is good in quality and can make products in cost effective manner.