Reginald Freeman
Dr. Elaine Labach
QM-3345-XTIA
12/13/2013
Big Easy Bold Taste Test
The purpose of this study is to prove that this author’s spouse who claims she is an expert in tasting certain expensive coffee beverages cannot tell the difference when a less expensive substitute is prepared in the same manner and served to this self-proclaimed expert. Many people claim they can tell the difference between certain coffees, such as Folgers vs. Maxwell House, Starbucks vs. Seattle’s Best vs. Starbucks, and so on. For this project, the author intends to prove that his spouse cannot actually tell the difference between her favorite expensive Keurig brewed Emeril’s Big Easy Bold and any other brand coffee when both are prepared in the exact same manner and served side by side. To make this test more interesting and inviting the author and his spouse or test subject made a little wager that if she could achieve a 75% accuracy rate throughout the course of the experiment then she would receive the tablet of her choice in addition to her Christmas gifts versus as a part of her Christmas gifts. On the flipside of this wager, if she could not achieve the 75% accuracy mark, then the author would receive permission to upgrade his ticket choice for a 2014 Dallas Cowboys game. Results of this wager are revealed at the end of the project. In order to properly conduct this experiment a proclamation or hypothesis must be made.
Null hypothesis: The author’s spouse cannot tell the difference between Keurig brewed Emeril’s Big Easy Bold coffee and any other brand coffee brewed in the same manner.
Alternative hypothesis: The author’s spouse can tell the difference between Keurig brewed Emeril’s Big Easy Bold coffee and any other brand coffee br...
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... Once steps 2a and 2b are complete taste exhibit A. Swish in mouth and either swallow or spit in sink.
4. Repeat steps 2a and 2b.
5. Taste exhibit B. Swish in mouth and either swallow or spit in sink.
6. Report to test administrator which coffee is Emeril’s Big Easy Bold for results to be recorded.
Appendix 2
Coffee Tasting Results Table
Date Morning
Emeril Other Evening
Emeril Other
November 25, 2013
November 26, 2013
November 27, 2013
November 28, 2013
November 29, 2013
November 30, 2013
December 1, 2013
December 2, 2013
December 3, 2013
December 4, 2013
December 5, 2013
December 6, 2013
December 7, 2013
December 8, 2013
Totals 7 7 6 8
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