Article Review: Beyond Compliance: Globalization Demands More Effective Programs
Business ethics is one of the most important aspects of a business . Business ethics is considered to expand far beyond the halls of business. It acknowledges the relationship of the organization and the community and its social responsibility. Kirk O. Hanson, executive director
Of the Markkula Center for Applied Ethics at Santa Clara University. He spoke about the “Rule of Law and International Business Ethics” in Beijing, Oct 22, 2011. In his outstanding speech he addressed issues of having global standards in this ongoing advanced global market. Mr. Hanson’s outlined articles acknowledges current state organizations in respect to developing good effective programs that would help assist organizations with complying, verbally, by showing that they are willing to work toward an effective successful global market.
The Rule of Law and International Ethics seminar was delivered by Mr. Hanson in Beijing. The purpose was to share information due to the fact of a growing globalization of business ventures, which could change requirements such as management of corporate behavior in response to public and governmental expectations. He pointed out that there are three phases to creativity and developing a standard rule for global good behavior and we are in third in this task factor, he also stated that many companies are still struggling to go beyond the first and second phase.
Kirk O. Hanson, who serves as an honorary chair for the Center for International Business Ethics, He states that the first two phases has some flaws for the global standard in developing. Phase one recognizes the...
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...ive in marketing globally, the organization has to look at factors first. Be aware of the business culture and know the foreign regulations, In reading the article I noticed it presented Western Business Organizations as being pretentious. It could have be presented in another way.
In my opinion by taking the ten recommendations to consider marketing globally, I believe in conjunction with the five questions from Kotler and Keller any organization would be successful by using these factors and globally using the marketing experience.
Works Cited
Hanson , K ( 2012). Beyond Compliance: Globalization Demands More Effective Programs. Retrieved February 13, 2012, from http://www..scu.edu/ethics/practicing/focusareas/business/beyond-compliance.htnl Kotler, P & Keller, K (2012) A Framework for Marketing Management, Fifth Edition. New Jersey: Prentice Hall
Armstrong, Gary, and Philip Kotler. Marketing: an introduction. 11th ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2013. Print.
Mallor, J. P., Barnes, A., Bowers, T., & Langvardt, A. W. (2010). Business Law: The Ethical, Global, and E-Commerce Environment (14th ed.). New York, NY: McGraw-Hill/Irwin.
Van Tulder, Rob & Kolk, Ans 2001, ‘Multinationality and Corporate Ethics: Codes of Conduct in the Sporting Goods Industry’, Journal of International Business Studies, vol. 32, no. 2, pp. 267-283.
Ferrell, O., Fraedrich, J., & Ferrell, L. (2011). Business ethics (8th ed.). Mason, OH: Cengage.
... P.H. (1988). Marketing Management: Analysis, Planning, Implementation and Control. (6th ed.). Prentice-Hall: Englewood Cliffs.
Kotler, P. & Keller, K.L., (2009), A Framework for Marketing Management. 4th edition, Pearson Prentice Hall: USA
Armstrong G. & Kotler P. (2007) Marketing: An Introduction 8E Upper Saddle River, NJ Pearson Prentice Hall Publishers
Kidder, R, M., (2010), Center for corporate Ethics, Institute for Global Ethics, retrieved on August 08,2010 from www.globalethics.org/ reserve reading from ethics news line
Cheeseman, H., (2013). Business law: legal environment, online commerce, business ethics, and international issues. (8th ed.), (pp. 168-205). New Jersey: Pearson Education.
Kotler, J., & Keller, K. (2012). A framework for marketing management. Essex: Pearson Education Ltd.
In conclusion, it can be said that global marketing has been emerged very rapidly in recent years. It has provided various opportunities for the companies to expand their business to the other regions of the word. However, there remain certain environmental issues that need to be considered before entering in to the desired region. These issues can be resolved with designing the strong global marketing plans and strategies, the data for which can be gathered through conducting global market research. Despite numerous issues, one can easily say that globalisation has reduced the global reach of the organizations as well as customers. It would not be wrong to conclude that
In conclusion, companies that seek to integrate into global markets usually encounter several problems because of the effect of globalization on business practices. The challenges originating from such integration is attributed to the differences in cultures in various societies across the globe. As evident in Google’s dilemma in China, there is no single set of universal ethics that are applicable to all settings and societies across the globe. Companies such as Google need to develop varying ethical standards that are relevant and appropriate to various nations and cultures in the world. This would enable the companies that are integrating into global markets to avoid ethical issues while maintaining effective business practices.
Kotler, P., & Keller, K. (2012). A Framework for Marketing Management (Fifth ed.). Harlow: Pearson Education Limited.
Kotler, P., & Keller, K. (2012). Marketing management (14th ed., Global ed.). Boston, [Mass.: Pearson.
Philip Kotler; Kevin Lane Keller (2009): “Marketing Management”, 13th edition, Pearson Prentice Hall, pg 61-62