Beyonce 7/11 Analysis

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In her music video “7/11,” Beyoncé appears as an indefatigable party-girl who explicitly expresses her passion and vitality: spinning crazily on the porch, dancing widely in the corridor, and acting hilariously in the center of a party room. This liveliness intensifies as the video approaches to its end in which the music accelerates, the background movements increases, and Beyoncé’s laugh expands. Underneath her endless energy lies the game 7/11, which incorporates alcohol to drive up the atmosphere in parties. Through the joint effect of rhythm and motions, the closing sequence indicates that 7/11 and its alcohol component assist Beyoncé in rocking the party, giving her the ultimate thrill as well as heating up the entire video.
Featuring her stillness, the beginning of this sequence frames the tranquility before Beyoncé entering 7/11. In the center of the scene, sitting in a yoga pose surrounded by smooth-floating, non-diegetic music, Beyoncé seems relaxed and still. This Lotus Position reflects her calmness as this cross-legged pose serves for relaxation in yoga. Time seems stopped as she remains motionless. In addition, the peaceful music with …show more content…

Sometimes right side up, sometimes upside down, Beyoncé turns a full circle in the shot. Such continuously accelerating movements create dizziness that the drunks experience, implying the beginning of the game. Together with Beyoncé’s crazed hand swings, expressive finger-pointing gesture, and expanding laughter, the rotations also signals the start of excitements. Nevertheless, in the meantime, the crescendo comes, further stressing the growing thrill. Clear beats, drum-like sounds, and fast rhythm mix together, simulating the raising heart beats and the arousing excitements. This passion originated from 7/11 keeps escalating, spreading out the happiness and

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