Benefits Of Starbucks

Starbucks Coffee Company The world without coffee is such a tasteless world. Nowadays, coffee is consumed all over the world, and it is also one of the most crucial product in world trade. Coffee not only helps people relieve stress, but also makes them feel happier. Many customers, including officers, workers, and students get attracted to coffee due to its unique taste. As a result, more coffee shops are opened every day in this country. There are a lot of well-known coffee shops in America, namely, Dunkin Pumpkin, Cafe Du Monde, Four Barrel Coffee, and so on. Among those, Starbucks is the largest coffeehouse company not only in America, but also in the world. Why is it so successful? Although Starbucks started from a corner coffee shop,
However, Starbucks offers more than that. For example, it sells fresh food such as, “baked pastries, sandwiches, salads, salad and grain bowls, oatmeal, yogurt parfaits and fruit cups” ( Blanchard 2). Besides, tea is also another advantage of Starbucks. In keeping with “Starbucks Menu,” the store supplies a lot of tea including, iced tea, Chai brewed tea, Passion brewed tea, iced green tea latte, and so on. Starbucks even created its own brand products, namely, Teavana tea and Tazo tea. For those people who are busy, they can buy bottled drinks and enjoy their drinks on the go. Likewise, Starbucks also sells different merchandise such as, mugs and accessories, Christmas ornaments, books, gifts, and some easy-listening CDs. Furthermore, Starbucks focuses greatly on its employees because they are the heart of Starbucks. “Schultz’s belief was that if the Starbucks employees were happy, then this would lead to higher customer satisfaction” (“Customer Service” 2). Therefore, Starbucks employees are paid highly on every hour they work. In addition, the employees also received two landmark programs: “comprehensive health coverage for eligible full- and part-time partners and equity in the company through Bean Stock” (Blanchard 1). It is easy to see that Starbucks has used many different elements together to make a good profit on selling