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Benefits Of Franchising System In Turkey

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Benefits Of Franchising System In Turkey

Franchising system has lots of adventages for economic growth of Turkey such as it creates job opportunity , competition improves the domestic campanies and global campanies brings many adventages.

FRANCHISING IN TURKEY

Franchising is one of the most important ways for global campanies and Turkey is seen as a profitablemarket for international franchisors.In Turkey , there are many franchisors in different sectors.Especially, Turkey's geographic position between Europe and Asia is a important adventage for foreign investors.Moreover , Turkey's population that has reached to 70 million people creates a vaste number of customers.To illustrate , Zorlu in his dissertation cited from F.Bilge (2000) that '' the franchising market in Turkey is going to enjoy a substantioal growth in near future because many traditional dealer networks are being transformed into franchises by large campamies''.That shows , Turkish franchising market will continue to grow.Franchising system has lots of adventages for economic growth of Turkey such as it creates job opportunity , competition improves the domestic campanies and global campanies brings many adventages.

The franchising system is one of the most successful and profitable business method in the world.This system entired Turkish market 15 years ago and it continues to grow.This system has also led to increasing working people rate in Turkey.According to National Franchise Associotion's report (1999) ''there were nearly 200 franchisors and more than 4000 franchisees in 1998 and it will continue to increase'' (p22)
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