Benefits Of E-Marketing

The Internet plays an important role and is extensively used by people for various reasons in today's world. By using the Internet people get lots of opportunities. One of these opportunities the Internet gives people is about trade. Since we live in the technological era, everything changes fast; likewise, marketing methods are changing rapidly and keeping pace with technology. As a result of this change, a new phenomenon, e-marketing, has recently emerged and is currently replacing traditional marketing. There are different approaches towards this replacement among people who like traditional marketing and who enjoy e-marketing. Now it is clear that e-marketing is more productive and effective than traditional marketing.

First of all, e-marketing gives people the opportunity to enter worldwide markets. Until the twenty first century, people could visit only a small number of markets. Yet, today it is undeniable that consumers have many more chances to reach new markets. Internet marketing gives marketer an opportunity to reach consumers in many ways (nn, 2006, p3). Moreover, consumers can view the prices of several products and get a chance to compare them. In fact e-marketing gives consumers an occasion to receive essential information about products, which they are interested in. The essential point here is that they can see the images of the products too. This is not the whole story, the main benefit of e-marketing is that people can join global trade throughout the Internet and buy things without commuting. By doing this, people save their time. For instance, by exerting a few short click, people can book a test drive or can give an order for iPod (quirk marketing, 2006, p3). Nowadays, as time is financially very important i...

... middle of paper ...

...o this, they are distrustful about delivery. But all the claims are not right. Firstly, many web sites have already gotten people’s trust and support. For example, fox news suggests the buyers to trusted sites like amazon.com while they buy something (2010, p2). Besides, while people purchase something on the Internet they are provided with mobile phones code support. And also the sites have safe trading tips guidance for the buyers that make buying from these sites safe and easier. These sites pay for compensations if any delay occurs in delivery. In addition, the sites give consumers an account, in which they can track their parcel until getting it. Consumers also have a chance to contact to carriers. For the reasons above, it can honestly said that this type of marketing is safe enough.

In conclusion, Abraham Lincoln in his annual message to congress said that,