Benefits Of Social Media

1841 Words4 Pages
bulb-icon

Recommended: Positive effects of using social media

Gone are the days when enterprises were hesitant to use social media in the business environment. Today using social media is not an option, but rather way of business. Social Media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks (wikipedia). There are many types of social media platforms: blogs such as WordPress, microblogs such as Twitter, video sharing sites such as Flickr and YouTube, social networking sites such as Facebook, and professional networking sites such as LinkedIn (isaca.org). Social media provides many benefits such as increased brand recognition, customer loyalty, marketing channels, 24/7 communication channel, and to build personal, professional and organizational networks. While social media provides many potential benefits, there are four risks areas, organizational, data, people and technology. Enterprises wanting to use social media must adopt a social media strategy that is integrated with overall organizational strategy to address risks, along with appropriate governance and assurance measures. Auditing social media should be done to ensure that risks are properly identified and controls are adequate to address the issues, concerns and the risks.
Uses/Benefits
Social media provides many tangible benefits leading to cost savings and increased revenues. The ability to tweet or post a message is more cost effective than placing a paid ad or mailing thousands of marketing pieces (adsolutions.yp.com). With advanced advertising tools, businesses can easily tailor ads to target audiences. Businesses can offer better customer service by quickly responding to customer comments, concerns and questions. Social me...

... middle of paper ...

...Conclusion
The use of social media is becoming very popular that has significant implications for both businesses and individuals. While social media offers great opportunities to interact with customers and businesses partners in new and exciting ways, there are prominent risks to those who use this technology without a clear strategy that addresses both the benefits and the risks (isaca.org). Restricting the use of social media to avoid the risks is not a viable option, therefore enterprise should involve all the relevant stakeholders to develop a strategy and associated policies to address the issues arising from the use of social media. Since this an emerging communication technology and companies are novice at using and addressing risks related to social media, auditing should be implemented to properly address the concerns and risks of social media usage.

Show More
Related

  • Positive Effects Of Social Media

    738 Words  | 2 Pages

    Prior to presentation of the relevant literature as described above it is first necessary to define essential terms for purposes of clarity and understanding.

    Read More

  • The Importance Of Social Media And International Marketing

    1191 Words  | 3 Pages

    “Social media is the democratization of information, transforming people from content readers into content publishers” (Evans, 2012). “Social media has existed since the 1990s; however, only in the last several years has it made substantial gains in popularity worldwide” (Campbell, 2013). Social media can have a very big impact on the reputation of a company. Because we are living in an age of information, people could be easy to get some important information from social media. These services contained features such as chat programs, games, mail, and instant messaging. Every day, people use social media for work, shopping or fun. So, if a company wants a successful marketing strategy, it must make good use of the Internet. Although some people

    Read More

  • Business and Social Media

    940 Words  | 2 Pages

    Problems with social media can be as small as a miss spelled word, to a customer posting negative comments about a company for the world to read. Additional concerns are employee’s usage during work hours causing lack of productivity (Calvasina, Calvasina, & Calvasina, 2013). Also, employee could be using social media while driving a company vehicle, or defame an individual, and or use it for insider trading. Secondly, social media can be a platform for disgruntled employees to voice their issues, or publicize company trade secrets.

    Read More

  • Coca Cola Social Media Analysis

    1610 Words  | 4 Pages

    Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms

    Read More

  • Marketing Through Social Media ( Exploratory Essay )

    1058 Words  | 3 Pages

    Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.

    Read More

  • Marijuana Advertising Ethics

    1075 Words  | 3 Pages

    Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily

    Read More

  • Benefits of Social Networking Sites

    1216 Words  | 3 Pages

    Throughout life, men, women, and youth meet people. These people will either leave a negative or positive effect on us and some will only be in our lives for a short period of time. However, once we start to lose contact with them questions arise and we begin to wonder: What does he/she look like now? ; Where has he/she been? ; How has he/she been? ; Why did we stop talking to one another? ; or what would our relationship be like if I had kept in contact with him/her? Well there is no need to wonder anymore.

    Read More

  • Essay About Social Media

    969 Words  | 2 Pages

    Since the introduction of internet in the 1990’s, its importance worldwide has always grown tremendously. From the first email send to the domination of Facebook and other social media websites, it has changed the way people communicate. The use of social media is increasingly becoming the preferred way people share their daily activities, ideas and knowledge and that is why it’s the most talked about and used platform. Many companies are encouraging their employees to use various social media platforms and engage online for office productivity, posting opinions and presenting their thoughts. Corporations realize that Social Media tools such as blogs, forums, podcasts and social networking websites makes internal communications faster, more convenient and effective. Social media is a low-cost, high-impact tool that can also complement and reinforce your existing communications efforts. It gives a new dimension to internal communications in many ways: building relationship with employees, leads to diverse thinking and innovation, and reduce costs and Increase Productivity. Social media has impacted positively in the business world, but its downside has impacted teens in high school, with issues such as cyber bullying, and people using Facebook and twitter to get over their boredom and research proving that the more they use social networking websites the more envious they feel.

    Read More

  • Talent Acquisition Through Social Media

    833 Words  | 2 Pages

    During last years, social networking sites and social media have revolutionized the communication methods, for private use and more and more in the work place.

    Read More

  • Economic Impact Of Social Media

    1741 Words  | 4 Pages

    Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.

    Read More

  • What Are The Advantages And Disadvantages Of Social Media Essay

    1017 Words  | 3 Pages

    Social Media means the use of web-based and mobile technologies to make communication an interactive dialogue. It takes on many different forms including social blogs, Internet forums, magazines, micro blogging, photographs or pictures, wikis, videos, podcasts, rating and social bookmarking. With the world in the midst of a social media revolution, it is very obvious that social media like Facebook, Twitter, WhatsApp etc., are used extensively for the purpose of communication. This form of communication can be done with a person or a group of persons. Today most of the people working in the organizations, especially the young generation are hooked on to the different social media for keeping in contact with their peers. It is media for the social interaction as a superset beyond the social communication. There are both advantages and the disadvantages of using social media. One very important advantage is online sharing of knowledge and distributing information among the different groups of people. And this online sharing of information also promotes the increase in communication skills among the people. There are also disadvantages of

    Read More

  • Social Media for Business Communication

    1104 Words  | 3 Pages

    Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends.

    Read More

  • How Social Media Improved Communication?

    797 Words  | 2 Pages

    Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...

    Read More

  • Impact Of Social Media Essay

    646 Words  | 2 Pages

    In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.

    Read More

  • Advantages of Using Social Media in Business

    1076 Words  | 3 Pages

    Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.

    Read More

More about Benefits Of Social Media

Open Document