Web 2.0 has provided true opportunities for businesses, according to Anderson, Harter, Hagen and Plenge (2018), new billion -dollar companies and business models have emerged: the advent of social media such as Myspace, Facebook, and Twitter is changing the way companies marked to, connect with, and build personalized relationships with their customers. The trends of Web 2.0 are here to stay and they will continue to evolve. Social media giants have emerged to overshadow previous forms of electronic media. These platforms have changed the way hundreds of millions of people
Facebook has recently gained popularity as an online tool to help market businesses. Accessible via the web or the latest generation of smart cell phones and PDAs, Facebook's main goal is to give people the power to share ideas and make the world more open and connected. Businesses can use Facebook Ads to easily detect more people who may be interested in their products. Furthermore, businesses can build connections with their
Social Networks of today have become very essential, and an important way for communication. Today people use social networks for many different reasons. Some people use social networks to connect with friends and family from all around the globe, and others use them for business purposes. Social Networks are in fact a great new way to earn an additional income for any kind of business. However the businesses can use these networks to connect with the customers and to receive feedback from them.
The other advantage of social media is that it can be used to gauge customer feedback and respond to different issues raised by customers. This helps in making an organization customer centric thereby increasing profitability
Social media allows businesses to interact or to reach a number of people whether they actual or potential customers. It is affordable for businesses to promote their products and services on social media as they also build relationship with their customers. Businesses get instant feedback from their customers when using social media platforms. Social media provides businesses access to their potential customers which will lead their customers to be loyal. Customers use social media to know more about business companies they know little about.
7 gigantic influences of social media management By Yashwini Dewan We live in the era of the internet. Basically everything we do or are involved in is somehow related to the internet. This is especially true for businesses, where the internet and social media have a much greater importance and influence. After the boom of social media in the last decade, almost all existing businesses, and some new ones too, got themselves a Facebook page, and since then, there has been no looking back. Since Facebook already had a large user base, who spent a large amount of time online on a daily basis, bringing businesses to social media was in a way, a renaissance in the world of business.
Background Social Networking Services (SNSs) rise with the development of internet technology and they allow individual users to create their public profiles, interact with real-life friends and other people. SNSs including Facebook, Twitter, Google Plus, Research Gate, Linkedin, etc. promote the online interaction among people from different regions sharing the same interests, activities, and backgrounds and overcome the political, economic and geographical boarders; accelerate the disseminations of information and help the economy growth. SNSs are also increasingly becoming the objective of research. Of all those SNSs, Facebook and Twitter gain their popularity and has billion users globally.
Utilizing social networking so that you can improve your small business is a vital prerequisite to achieve online exposure. It may take on several kinds like visual content marketing and banner advertising. With the arrival of networking platforms like Facebook, Twitter and LinkedIn, social media marketing services for online businesses is in demand as a result of the great number of users using all these mediums. A social marketing service has the capacity to market content material by means of visual displays of services and products which helps in achieving your company’s goals. As for instance, if your business is not online, a visually appealing site could be personalized for you to enable site visitors to buy off your site.
Even beginning marketers will benefit from user friendly email development methods. New ideas are always on the horizon such as email social sharing. Social networks are a gold mine for a business person who effectively shares his email on these sites. You are able to get the information in front of hundreds if not thousands more people on the social sites. Using the opt-in mailing list you can develop a loyal following for your newsletter or other promotional items.
Firms started using social media applications as a way of spreading the word about the products and services offered or to reach a larger number of customers and keep them well informed. Furthermore, the social network has definitely influenced the consumers as well. A segment of consumers have shifted to online shopping because it offers convenience and more diverse choices. A recent study that involved 3000 respondents determined that 70% of them prefer shopping online (Morris, 2013). Customers are now able to obtain information about the business’s new offers and products available any time.