Ben Carson Rhetorical Analysis

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Every political speech and advertisement contains rhetoric, as they are carefully planned out in order to persuade the audience. The 2016 presidential debates and campaigns all contain forms of appeals as well as strategized use of rhetorical aspects to portray the purpose and the overall message the candidate wishes to demonstrate to the audience. One such example is "America is Safe in Ben Carson 's Hands," one of the campaign television advertisements of the Republican presidential candidate Ben Carson (Carson 2016). This campaign advertisement was successful in demonstrating the purpose of this video by appealing to the audience, essentially the citizens of America, through the use of strategic rhetoric (2016). Ben Carson intended …show more content…

The narrative states that “Dr. Ben Carson spent his entire career holding a child 's life in his hands… Thousands have trusted their children 's lives to Ben Carson. We can trust him too” (2016). The fact that Carson not only addresses his career as a successful neurosurgeon, but that he focuses on his work with children demonstrates the use of pathos, emotion, as well as ethos, authority, in convincing the citizens of America that he is able to be trusted …show more content…

The video states that “courage, inner strength and a belief in God allows him to look death in the eye and not blink” (2016). This are aspects of Carson’s character which he feels set himself apart from the other presidential candidates, what makes him worthy of being the next president of the United States of America (2016). Therefore, the rhetorical strategies employed within the creation of "America is Safe in Ben Carson 's Hands" successfully portray the purpose and message of this video campaign to the audience, the voting citizens of the United States of America (2016). These clever strategies assist this video in portraying Ben Carson as a trustworthy and capable candidate for presidency (2016). The purpose of this video is to persuade the audience into trusting and ultimately supporting Ben Carson in his campaign, a goal which it can only reach through the strategic use of rhetoric

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