Being a Radio Disk Jockey
missing sources cited
Imagine a career that music fanatics everywhere would love to have. Imagine sitting in a sound room all day, talking calls from listeners and playing the music of one’s choice. Imagine interviewing your favorite musicians, and afterwards attending their concerts, including a tour backstage. The job being described is the one of a radio disc jockey. As a disc jockey, one communicates through music to an audience from around the surrounding areas, therefore must know what they are doing, and what the people want to hear. In this paper, one will see what it takes to become a disc jockey, and how to keep that career going for a long time.
Today in the music industry, many jobs are being formed daily. Especially in the broadcasting industry, as stated by Dick Robinson. “The broadcasting industry is exploding, new stations are being formed, and more jobs are always being created”(Robinson). Having a job as a radio DJ offers a wide variety of benefits and pluses. Some of those special benefits include interviewing famous bands, going backstage, plus receiving free tickets and promotional items for almost every band of your choice (Carter). Even when a disc jockey is new to the station and just starting out, many opportunities are available, which include those listed above, plus many more.
The best way to start out in this field is to work at a college or local radio station, either being a disc jockey or just an intern...
To begin with, DJ Jekyll & Mz Hyde has crafted a 60 second radio commercial to be aired on the local hit music stations like WNKI 106.1 FM, WFIZ 95.5 FM, and WLVY 94.3 FM. This commercial would run 21 times a week. Choosing local stations makes senses for DJ Jekyll & Mz Hyde, due in part to the fact they can reach a large target market quickly and that local radio airtime is financial more profitable than a local television commercial. The cost for running the commercial would cost any where from $500 to $1500 per week/per station (Markets 150+ IdeaGuy, 2009). Not only would DJ Jekyll & Mz Hyde run a commercial on hit music stations, but also other stations like public radio and the college radio stations in the area. These combined radio stations would reach well over 250,000 people, though this may not seem like a lot, and not everyone would be listening, this is a great way to reach the people that would be interested in your services.
As the Western world experiences increasing occurrences of certain diseases, society is focusing not only on finding the source of this phenomena but also on finding a solution to the problem. In his essay “Escape from the Western Diet”, Michael Pollan places the blame on the Western diet, arguing that people need only to change their eating habits in order to prevent many chronic diseases. While the author makes a compelling argument, his usage of logical fallacies, his questionable credibility, and his apparent bias weaken his point; nonetheless, I agree with his overall surmise that the western diet should be improved.
Good morning, Sioux City. This is Adam Lewis and you are tuned to KL&R on this delightful March 3rd for all your news so you’ll know what’s going on.
In the article Escape from the Western Diet, Michael Pollan points out the many different concepts that contribute to obesity and disease in so many individuals and how breaking what he calls the “Western Diet” can curtail these issues. A western diet is one containing saturated fats, red meats, and junk food. Pollan advocates “we should simply avoid any food that has been processed to such an extent that it is more the product of industry than of nature,” (Pollan 424). People who are exposed to this diet made up of mostly processed, fatty foods are more prone to obesity, diabetes, heart disease and so forth. He puts blame on food and health industries for the production and consumption of these foods: the food industry promotes these disease
When was the last time you ate at a fast food restaurant? When was the last time you actually ate something healthy? Most people are now eating more processed food than they are eating actual meals. In Michael Pollan’s Essay, “Escape from the Western Diet” he attributes the “Western Diet” as unhealthy processed food. Pollan fundamentally believes that Americans need to get away from the trend of consuming processed food because it inevitably makes the individual sick. He describes the conditions that dictate what Americans believe they should eat. The conditions include the scientific field and their unrealistic nutritionist theories, the food industry backing said theories by producing commodities, and the medical industry providing medicine to support those exact theories. Pollan concludes that in order to escape this diet, people must make an effort to actively participate in researching what it is that goes into their body. Sequentially, Pollan reveals his own regiments for evading the western diet as well as the nutrition theories put into place by scientists.
Back in the day, music is not readily available online at the tip of your fingertips. Fifty years ago, you would listen to the radio and that’s how you knew what records to buy. Radio stations in large music cities such as Los Angeles, New York or Nashville normally set the standard for the most popular music. New music emerges in their city, than gets released on their local radio stations, and the music becomes a smash hit. This is not the case for the small town radio station of CKLW in Windsor, Ontario. As television was drastically changing the radio industry, CKLW had to change to keep up. This change is what resulted into CKLW- The Big 8, a radio station that created new standards of radio hosting as well as rock and roll music. CKLW influenced not only music throughout North America but the entire music industry such as Bill Drake's "Boss Radio” technique, and how this station influenced its home city of Windsor, Ontario. CKLW evolved from a small city radio station to become “The Big 8” a huge nationwide music icon that was responsible for not only changing the music industry but changing the face of radio forever.
The article that appeared in Fortune entitled “Radio’s Stern Challenge” by John Helyar discusses Sirius’ marketing strategy to not only take market share from the entrenched and free terrestrial radio industry but also to beat its only competitor, XM. The Fortune article presents how a fat and lazy radio industry has failed to react to an eroding listening base and an increasing number of competing technologies. Issues like lack of attention to programming, no on-air talent, and an increase of 166% in the time devoted to commercials have driven listeners away from radio. Teens aged 12-17 spend 11% less time listening to radio compared to five years ago and adults 18-24 spend 13% less time compared to five years ago (Helyar, 2004). The article further discusses that terrestrial radio has much to fear from competing technologies like satellite radio, streaming digital radio on the Internet, and Apple’s iPod. What terrestrial radio does have in its favor is that it’s free compared to any of the current competing technologies like satellite radio.
The need for ethics and morality in education is more important now than ever before. The emergence of the single and two working parent family have led to the rise of the "latch key" child: the child who basically raises himself due to the absence of parents. Ethics and morality are also necessary in our schools to create individuals who are compassionate towards one another and of the world surrounding them.
Just as Pollan mentions, the industries profit from people making poor choices. One of which is choosing processed foods over whole foods. Given the environment people live in, it is difficult to make healthier choices because processed foods, such as canned or frozen fruits and vegetables, packaged foods, fortified foods, and easy-to-prepare foods, constitutes of more than 75% of foods in grocery stores. Foods that go through such processing lose many of their nutritional values, while industries themselves believe that by processing food they are actually trying to preserve its nutrients and freshness. The public falls for this
Field, Shelly. Career Opportunities in the Music Industry. 3rd Ed. New York: Facts on File, 1995.
All these responsibilities require ability in music, some experience , combined with a thorough knowledge of music and music theory. It also requires music and sound production in a recording studio along with a key sense of listening. Some music producers work for record labels producing for recording artists under a contract which has very exact wantings for that artist. And while many are full-time employees, others are self-employed. Which means they must also have experience in running a business.
Heibutzki, Ralph. “Career Path of a Music Producer.” Chron. Hearst Communications Inc. 6 December 2013.
In many homes parents establish moral assumptions, mandates, priorities. They teach children what to believe in, what not to believe in. They teach children what is permissible or not permissible—and why. They may summon up the Bible, the flag, history, novels, aphorisms, philosophical or political sayings, personal memories— all in an effort to teach children how to behave, what and whom to respect and for which reasons.
Moreover, an addict begins to surrender their ambitions. One establishes a feeling of comfort in being inebriated. An abuser of drugs or alcohol forgets what is important in life, and stops going to school or work. Instead of spending time doing homework or paying bills, they get high. Long-term goals become nonexistent; the only things that matter are the next time one can cease to feel emotion.
Ferrell, O. C., Fraedrich, J., & Ferrell, L. (2011). Business Ethics: Ethical Decision Making and Cases. Mason, Ohio: South-Western Cengage Learning.