Behaviourism Model Of Consumer Buying Behaviour

835 Words2 Pages
bulb-icon

Recommended: the influence of culture on consumer behavior

According to Kotler and Armstrong (2001), consumer buyer behavior refers to the buying behavior of individuals and households who buys goods and services for personal consumption. There are many factors that affect young consumers’ decisions in purchasing mobile phones and they are classified into cultural, personal and psychological components. Likewise, (Sandhusen, Richard L, 2000) define consumer behavior as the study of when, why, how and where people do or do not buy products. Consumer Decision Process The consumer Behaviorism model indicate that consumer’s purchase behavior has usually 5 stages, before and after the actual purchase, include needs recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior …show more content…

All firms desire that customers become loyal to their brand (Flow, 2000). The brand name has directly influenced customer’s perception toward the quality of the offering. When customers are satisfied, they generate word of mouth and it will lead to others to be interested and choose the brand (Azad and Safaei, 2012). Ferle & Chan (2008) believed that it is important for youngsters to have branded products if they want to form part of any specific group/peers. Similarly, Brand image is fundamental for young customers in shaping their choice of mobile phones and in becoming loyal customers (Chen & Myagmarsuren, 2011). Generation Y uses brands which are associated with values like success, class, style and being better. They prefer brands with good experience in contrast to Gen X customers who are value oriented (Pendergast et al, 2009). Additionally, Young customers assess the quality of their mobile phones based on user friendliness, durability, serviceability, excellent performance and prestige features (Bruks & Naylar,

Show More
Related

  • Watson's Aviorist Theory Of Consumer Behaviorism

    1620 Words  | 4 Pages

    Many principles of Watson’s behaviorist theory are used in modern advertising. Advertisers realized the best way to manipulate consumers was through their emotions. Ads that make the consumer feel happiness, love or fear and anger will force them to formulate a decision on the product being advertised. For example, according to the Taiwanese movie ‘Twelve Nights’ directed by Raye, is about to advocate the prevention of abandonment to animals. We ask ourselves whether we love pets while watching the video or seeing the trailer. While seeing a sad-looking dog with a sappy ballad in the movie trailer, those pictures give the grief to viewers, and this sadness might cause more and more consumer to buy the movie tickets to cinema to support this film. The advertiser stimulates an emotion in the consumer in benefit of this cause.

    Read More

  • Consumer Behavior: Involvement

    1940 Words  | 4 Pages

    For decades, marketers have been attempting to resolve the mystery of consumer behaviour and find out how and why they involve themselves in certain ways. Involvement is a term used in several disciplines but in regards to marketing, many authors define it to be a variable of motivation, variable differing in person but despite the several proposed definitions by Zaichkowsky (1986), Baker (2002) etc., there is no set definition available.

    Read More

  • Consumer Behavior Analysis

    1474 Words  | 3 Pages

    This paper presents a dynamic model on the consumer behaviour on the real world marketing issue. It will further discuss the marketing and industrial experiences encountered daily in everyday business life, in addition is the Consumer behavioural issues and consumer analysis or recommendations.

    Read More

  • Understanding Consumer's Behavior

    1463 Words  | 3 Pages

    Furthermore, I will explain the application of theory relating to me and my purchase. I will also review the marketing activity of the organization where I purchased from. This is to explain how the two theories have been used in the marketing strategy. In addition, recommendations regarding how the marketing strategy could have been improved by applying the 2 buyer behaviour theories are given.

    Read More

  • Spotify As The 5 Step Consumer Decision Process Model

    923 Words  | 2 Pages

    Consumer Decision Process From buying a hamburger to buying a house people use a process in order to make a decision on what to buy. (book cite) describes this as the consumer decision process (pg.175). Utilizing a consumer decision process model, marketers are able to better understand how consumers are purchasing products and services. The five step consumer decision process model includes need recognition, information search, alternative evaluation, purchase, and post purchase.

    Read More

  • Consumer Buying Behavior

    2165 Words  | 5 Pages

    A. Consumer behavior comprises all the consumer decisions and activities connected with choosing, buying, using, and disposing of goods and services.

    Read More

  • Consumer Attitudes Towards Washing Machine

    1192 Words  | 3 Pages

    Vijaya Lakshmi, S and Mahalakshmi: “consumer buying behavior in decision making process in purchasing of electronic home appliances (India): an empirical study”, consumer behavior is the study of group, individual or

    Read More

  • Buying Behaviour Case Study

    1614 Words  | 4 Pages

    manager and other of mother. Therefore her buying decisions will be influenced by her role and status.

    Read More

  • Essay On Consumerism In Retail

    857 Words  | 2 Pages

    “It takes little effort to be a consumer. The simple act of buying a good or service is the only requirement for entering the club of consumerism, but in the free market economy the consumer is a special person” (Essock, 1978). Retail personnel seek to acquire buyers’ wants and needs in their products and hope to meet their customer’s desires, keeping their fingers crossed that they will return for more merchandise. Although those weekly, monthly, or even yearly shopping trips become second nature to customers, employees in the retail business thrive off these shopping routines, habits, and patterns. To find these patterns seems simple, but with an array of consumer characteristics the search can become complicated (“Types of

    Read More

  • Modern Society and Consumerism

    1027 Words  | 3 Pages

    Consumerism is defined as “the theory that an increasing consumption of goods is economically desirable” (“Consumerism”). Its primary motivation is the idea that if one does not have all that money can buy, then he or she cannot be happy. This school of thought has become an integral part of modern society not only in the United States, but internationally as well. While the exact source of this term and ideology are debatable, it is certain now that consumerism is here to stay, intertwining with all aspects of American culture.

    Read More

  • Buying Behavior Case Study

    961 Words  | 2 Pages

    A consumer’s buying behavior is influenced by four major factors; cultural, social, personal, and psychological factors. These factors cause consumers such as myself to develop product and brand preferences. Although many of these factors cannot be directly controlled by advertisements and marketers, understanding of the impact they have on me and my purchasing behavior helps a me recognize my brand loyalty.

    Read More

  • Factors Of Brand Loyalty

    870 Words  | 2 Pages

    In order to be a dominant brand in the market, the brand needs to have not only sufficient market share but also needs to have an adequately large amount of budget to defend their position. Brand loyalty is like a tool to build up a strong competitive barrier to entry (Gasca, 2014). By nature, consumers tend to stick with the brand that they used to consumed and feel satisfied with, as most of consumers acted as risk averse (Khoury, 2014). Although framework of brand loyalty is still vague, it is clear that brand loyalty is a key to the competitiveness of a brand. Brand loyalty customers tend to have relatively inelastic demand and are willing to pay more for the products. The brand could also generate a higher market share and higher return (Chaudhuri and Holbrook,

    Read More

  • Essay On Impulse Buying

    3057 Words  | 7 Pages

    Consumers are of different kind, on the bases of age, Gender, income education level, culture and tastes. Consumer impulse buying pattern is affected by different factors which mainly include Cultural factors, Social factors, Personal factors etc. All these factors influence the consumer in different stages and times and shape the Consumer Behavior accordingly, and consumer selects a product or service in terms of these factors.

    Read More

  • Product Launch Essay

    1564 Words  | 4 Pages

    The research on consumer behavior assists the organization recognize and forecast the purchase behavior of the consumers while they are purchasing a product. Thus, the study of consumer behavior helps the marketers not only to understand what consumer's purchase, but helps to understand why they purchase it (Kumar, 2004). There are a lot of elements which can influence the purchase decision of consumers such as social influences, cultural influences, psychological factors and personal factors (Super Professeur, 2011). Understanding these factors helps the company to market the product on right time to the right consumers in order to generate more profits. On the other hand, if the marketers fail to understand these components that might influence consumers, they will fail to convince the consumers to purchase that product or will fail to meet the demands of consumers. However, consumer behavior is one of the stimulating and challenging areas in marketing studies being a human activity focused on the products and services. Thus understanding the behavior of the consumers is a great challenge. Moreover, it is not easy to get a full picture of consumer behavior as customers make plenty of different buying decision every day and they usually do not know exactly what influences their purchase. In short, basing on all

    Read More

  • Case Study Of Mustela

    1246 Words  | 3 Pages

    In today’s competitive world where organizations looking for high profitability and market share, consumers have very important role. Companies are looking for capture consumers in order to get larger market share. For this reason organization developed a number of techniques and tools. One of such tools is consumer behavior which has been come from economic theory. Consumer behavior is mainly studying the factors and situations that can affect purchase decisions of consumers. Consumer behavior is being very important discipline of management sciences which help out to understand of customers’ decision making.

    Read More

More about Behaviourism Model Of Consumer Buying Behaviour

Open Document