Today, mass media have defined beauty for an ideal woman, and established this ideology across the globe. This essay will argue the following (1) false perception of advertisements, (2) shadism, and (3) how females react to advertisements. (1): Advertisements gives females a false perception of beauty The media has promoted a dominant view of how people should perceive beauty, and what consists of perfection in beauty. According to Dr. Karin Jasper, the media have women encouraging them to be concerned with their outward appearance and how others perceive them by surrounding everyone with the ideal female beauty. (Jasper, 2000) Body image has become a particular concern for young girls and women, often females work diligently to attain the perfect body image advertised in mass media.
Girls want to be deemed beautiful by society so badly that they will conform to any idea presented by the media (Piercy). Technology has made it near impossible to avoid images of stick thin models and advertisements on getting thin quick. Media has made women conform to their idea of the perfect body and the perfect weight. Magazines are read by millions of women every day, and they do not portray real images of models. They are air-brushed, photo shopped, and computer generated versions of those women (Eating Disorders and Media Influence).
This has led to a public outcry against impossibly thin, airbrushed models and a demand for more honest advertising. The movement toward “body positive” advertising is a response to the damaging eff... ... middle of paper ... ...ove, it still rejects older and disabled women as beautiful. It also renders women with imperfect skin or tattoos as unacceptable. Although Skinnygirl claims to show the average woman in their advertisement, they still only represent a limited demographic. Although presented as body positive, Dove, M&S and Skinnygirl’s advertising campaigns using “real women” still subscribe to existing beauty standards to maintain firm body margins and reject certain body types as beautiful.
In order to be beautiful, women have to be a “certain way” or else they are nothing in society 's narrow views. “Perhaps the most striking outcome of self-objectification is the difficulty women have in imagining identities and sexualities truly our own” (Heldman 67). As sad as it is, women are told that they have to fit a standard in order to be considered beautiful. Therefore, as long as there is such a limited definition of beauty, women will attempt to fit into that definition, objectifying and altering themselves until there is nothing left to
Serdar, Kasey L.. "Female Body Image and the Mass Media: Perspectives on How Women Internalize the Ideal Beauty Standard." Www.Westminstercollege.edu. Westminister College. 2005. Web.
I found myself doing what it took to weigh under 120 lbs. and that meant not eating heathy but starving myself. The reality is this, beauty is within not what is seen on the outside. The media tells us different, and the advertisements that we see say that it is. According to an article written by Taylor M. Chapman, “Women in American Media: A Culture of Misperception”, states “Being a woman in America’s media-obsessed culture also means living up to the beauty standard that advertisers set in place.
She also mentions that when confronted with the photos that represent the media’s view of “ideal beauty” we are sold “concepts of love and sexuality, success, and perhaps the most important, [the concept] of normalcy” (Killing Us Softly 4). Kilbourne also explained that the idea of “ideal beauty” is one of complete flawlessness which is unachievable. She believes that “ideal beauty” is unachievable because the people depicted as the “ideal beauty” do not truly look like that in real life. Their photos are constantly altered until the media is satisfied with the unachievable image. Kilbourne also states that in advertisements, women are depicted as objects.
See the ad for what it is, a digitally retouched image that they have constructed by removing all blemishes, wrinkles, stray hair, pores, dark under eye circles with airbrushing and bleaching their teeth white. There are a few companies out there that are taking the small steps forward to portray women with rounder curves that are more realistic. We have a ways to go before ads show women of all sizes but taking cues from companies like Dove would be a good start. The reality is that no one feels perfect and flawless. Even these women we view in the ads suffer from body shame.
Body image for women has always been stressed for them to look a certain way and to try obtain “physical perfec... ... middle of paper ... ...deva, 2012). These results show a small part of the media's effects on the mindset of women. You can perceive yourself as something your are not, because of the things you are exposed to. The mass media plays a large role in shaping a teenage and adolescent girl’s body image. By pushing an ideal body type that is uncommon and untrue to life, girls strive, and struggle to obtain this image.
Mainly, female beauty pageants have no purpose in society. They put to much emphasis on the “beauty” of the pageant. They belittle the fact that young women are products and not real people with flaws. Teaching the younger female generation that true beauty is within is what our goal in America should be. Works Cited http://chocoholic-naomi.blogspot.com/2011/04/do-beauty-pageants-serve-any-purpose-in.html http://thepageantexpert.com/post/What-Are-The-Benefits-Of-Beauty-Pageants.aspx http://www.trutv.com/library/crime/notorious_murders/famous/ramsey/attack_3.html http://bb-articles.com/beauty-pageants-do-they-have-a-place-in-modern-society/