4, p. 9. Retrieved October 28, 2004 from ProQuest database. Slugget, Catherine. (Apr 30, 1999). Women for Women in India: Two Unique Projects Catering to Women in India.
Fashion magazine advertisements epitomize and glorify women/ models who are younger, thinner, and taller than the average woman is today. The benchmark and criterion appointed is often unrealistic and unattainable consequently it sets the average woman up for failure and unhealthy habits. The standard of young female beauty and a woman’s position in society are often governed by what fashion magazines dictate. Magazine editors and advertisers use ingenious techniques such as sexualizing and objectifying women and products to sell products by means of Manipulating the truth or diminishing facts by means of Photoshop, or by subordinating the role of women as submissive homemakers. The power magazines have is far-reaching, and the impact is profound.
Encyclopedia of feminist theories. London and New York: Routledge, pp.124 6. Krolokke, C. and Sorensen, A. (2006) Gender communication theories & analyses from silence to performance. Thousand Oaks, CA: Sage Publications.
Women today follow the stereotypical images of beauty that the media portrays. These images of beauty deal with women’s physical appearance on the outside. The unbearable pressure from the media causes women to look a certain way so they are accepted into society. Over the past two centuries, women in this world have strived to reach the stereotypical beauty that the media presents. There are many arguments for the certain ways the media illustrates negative body images.
The media has increasingly portrayed unrealistic views of women in the media. Whether it be on billboards or in commercials, it is almost always the same image; a beautiful woman with an amazing body and no visible flaws. In 2004, Dove challenged those advertisements and came up with the Dove Campaign for Real Beauty. It is a world-wide marketing campaign with the goal of banishing the conventional standard of beauty, and defining what ‘real beauty’ is. Despite having good intentions, I believe Dove’s real purpose is to simply broaden the definition of real beauty while making a profit.
(http://makewealthhistory.org/2011/10/26/the-trouble-with-advertising-2/) womeninads.webs.com Fredrickson, B. L. and Roberts, T.-A. (1997), OBJECTIFICATION THEORY. Psychology of Women Quarterly, 21: 173–206. doi: 10.1111/j.1471-6402.1997.tb00108.x Mass Communication Theory: Foundations, Ferment, and Future By Stanley Baran, Dennis Davis pg 187, chp 6. Zurbriggen, Eileen L; Ramsey, Laura R; Jarworski, Beth K. Sex Roles 64.
Retrieved March 29, 2011 from http://www.kon.org/urc/v5/greening.html Heubeck, Elizabeth. (2006). “Helping Young Girls with Body Image.” Retrieved April 9, 2011 from www.webmd.com/parenting/features/helping-girls-with-body-image?print=true Kilbourne, J. (2002). “Beauty and the Beast of Advertising”.
The lyrics from some artists are degrading towards women and the effect is almost obvious. For example, in the song Sexy Bitch, Akon states “I’m trying to find the words to describe this girl without being disrespectful.” Many men today have the same problem. Instead of men complimenting women with appropriate statements such as beautiful, gorgeous or lovely, they tell a woman they are hot, sexy or smoking. This is illustrated once again in Akon’s song when his whole chorus is... ... middle of paper ... ...media and social institutions but men are too. Seeing as society is very accepting to the fact that women are just sexual objects who should be controlled by men, men are becoming very accepting to this as well.
With this in mind, advertisements worldwide present unattainable images which creates numerous preconceived notions apparent in today’s society. For instance, when men look at pictures in ads that portray an idea of a woman’s beauty, they are unknowingly compelled into believing that they are seeing true beauty (Mary 5). This emphasis of true beauty, and expectation created by the consumer “can inhibit eating disorders and compulsive exercising in the future”(Mary 6) and negatively affect a woman's self-esteem and body image. Due to these provocative advertisements seen today, a standard for being an attractive woman has been created. Beyond natural or even attainable for most young women, this standard emotionally and physically confuses women about their bodies.