Beauty and the Beast

Beauty and the Beast Disney is an excellent example of a Media corporation as it is known

worldwide, go any where in the world and ask someone about Mickey

Mouse or Daffy Duck and they will know that you are talking about

Disney. They have a huge range of advertising and merchandise ranging

from children's books and films to holiday resorts and theme parks.

The Disney brand appeals to all, children and adults alike.

People will expect stereotypical characters for good and evil, the

evil characters being quite dark and in dark surroundings, there

intentions will be and as well. They would expect the good character/s

to prevail at the end.

Beauty and the Beast is a classic film using old style animation

techniques. It has been recently digitally re-mastered for the next

generation to enjoy the magic of Disney. In comparison Toy Story uses

computer generated images that saves time and gives a more realistic

feel to the film. The animation techniques used in Beauty and the

Beast will make the audience expect an older story with more 'old

fashioned' morals whereas Toy Story uses modern animation techniques

the audience would expect a modern tale with a moral more to do with

issues at the moment.

Development

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In Beauty and the Beast the evil character changes during the film, at

the beginning the Beast is the villain. He turns down the old beggar

an...

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...y stereotypical characters and obvious techniques such as the

use of colour and setting. These help make an impact on the audience

by letting them become involved by being able to hate the villain and

be on the good characters sides or vice versa.

CONCLUSION

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I believe that Beauty and the Beast was the most successful in

portraying 'good and evil'. The use of settings such as the dark,

gloomy castle with the stormy weather and dark clouds around it tell

you immediately it is an evil place. The evil and good characters are

very clear to define as well; the Beast and Gaston are at one point

evil and Belle and the Beast good. The lighting shows good and evil

well, before Belle has any influence over the Beast or the castle it

is very dark and gloomy and over time becomes much lighter and

cleaner.