Beauty Therapist Service Model

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The purpose of this academic allocation is to construct a “services model” that supplements the traditional “hard product” model. While the focus for this endeavor is designing a model that performs services strategically and innovatively. Creativity and customer interactivity is also very important to achieve maximum levels of success. Beauty therapist also known as Aestheticians are specialized individuals that dedicate their lives to providing hard services for men and women that focus on beauty treatments for hairstyling, nail care, skin care, and electrology. In an attempt to narrow this broad spectrum this paper will focus on a beauty therapist that plans to specialize in hair care. This document will break down the “service model” process and provide mock illustrations of each of the phases.

NSD Process Cycle and Service Model Elements

In order to start a successful service model there are certain processes and elements that must be initiated. One of the most important processes is the New Service Design (NSD) process cycle which may be defined as central process for sustaining a superior competitive advantage of service firms (Ordanini and Maglio, 2009). This process normally consists of the following phases: development, analysis, design, and full launch.

Once a good NSD has been established one is capable of proceeding to the compilation of the actual service model. The service model relatively consists of several elements such as structural and managerial. By merging these ideals the possibility to create a service operation that is consistent and robust is highly possible.

Mock Beauty Therapist Illustration of NSD Process

Often people start business with very little knowledge of bus...

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...and working well. Does this system store customer information accurately?

Works Cited

Huertas-García, R., & Consolación-Segura, C. (2009). A framework for designing new products

and services. International Journal of Market Research, 51(6), 819-840. Retrieved from

EBSCOhost.

Ordanini, A., & Maglio, P. P. (2009). Market Orientation, Internal Process, and External

Network: A Qualitative Comparative Analysis of Key Decisional Alternatives in the New

Service Development. Decision Sciences, 40(3), 601-625. doi:10.1111/j.1540-

5915.2009.00238.x.

Ponsignon, F. F., Smart, P. A., & Maull, R. S. (2011). Service delivery system design:

characteristics and contingencies. International Journal of Operations & Production

Management, 31(3), 324-349. doi:10.1108/01443571111111946.

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