The slogan for the Givenchy perfume is ‘very elegante, very fun, very you’. The Dolce & Gabbana product does not have a slogan; it doesn’t need one because it sells itself. The slogan is directed at women who enjoy themselves but want to be elegant and original. The slogan is effective because it says that th... ... middle of paper ... ...arger writing for the information that needs to stand out. Also in the Givenchy advert ‘Liv Tyler’ is written in a medium font so that people who look at it and don’t recognise her, know it is her, in very tiny letters on the far right of the page is the company’s website.
The Boston Globe correspondent Alyssa Giacobbe's January 2010 article “Youth, Beauty, and an Obsession With Looks” describes today's use of cosmetic surgery to enhance one's beauty. Giacobbe uses reality star Heidi Montag to illustrate the extent to which people will go to make themselves prettier, like Montage's 10 procedures in one day because "looking a certain way is a necessary part of succeeding as a pop star". The article tells about the obsession and reasons why people care so much about looks in order to inform the public about beauty issues. Obsession with beauty has lead to psychiatric disorders such as anorexia nervosa, bulimia, and body dysmorphic disorder. The never-ending quest for beauty can even be fatal with these disorders.
See the ad for what it is, a digitally retouched image that they have constructed by removing all blemishes, wrinkles, stray hair, pores, dark under eye circles with airbrushing and bleaching their teeth white. There are a few companies out there that are taking the small steps forward to portray women with rounder curves that are more realistic. We have a ways to go before ads show women of all sizes but taking cues from companies like Dove would be a good start. The reality is that no one feels perfect and flawless. Even these women we view in the ads suffer from body shame.
The ad seems to support the idea that older women are naturally beautiful; however, they are attempting to sell a product that will enhance this beauty. This seems to be contradictory to the message the advertisement portrays. While Dove produces a product that is geared towards treating aging skin and hair, the commercial clearly portrays that aging women are beautiful without any enhancements. The final shot in the commercial is a link to their website where consumers can go to learn more about Dove’s pro-age product line. Perhaps Dove intends to reach out to the intellect of the mature female audience.
Personally, I believe that true beauty lies within a person’s soul. In April of 2009, French Elle highlighted make-up free beauty. The April issue of French Elle features eight female European celebrities--including Eva Herzigova, Monica Bellucci, Sophie Marceau, and Charlotte Rampling--all without makeup and, perhaps even more revealing, all entirely without Photo shopping or retouching of any kind. Given the social effects of the “perfectly” beautiful images in contemporary media, Elle’s edition is truly noteworthy. The magazine’s headline "Stars Sans Fards" translates to “without rouge/makeup,” but it's a French saying that also suggests a sense of “openness.
He believed Lesley had the potential to model, and in January 1966, Davies got a hair dresser to cut her a short, boyish hairstyle. By March of the following year she traveled to New York and no later became one of the world’s most popular models. Her short-haired androgynous look became famous and shocked the public eye in a positive way. She was different from the other girls and so she was recognized by everyone. Known for the high fashion modern look created by Mary Quant, Twiggy changed the world of fashion.
The Positive Role of Magazine Images Most controversy over magazines is about the images they portray. According to the writers, Amy Malkin, Kimberlie Wornian, and Joan Chrisler, "Women and Weight: Gendered Messages on Magazines Covers," women's magazines insist on dieting, exercise, and cosmetic surgery to achieve the ideal body. This is in no way true. Yes, magazines show pictures of beautiful women and have articles that relate to dieting, exercise and surgery. However, magazines have no other purpose than to inform.
Throughout the ad, strong word choices are used to appeal to the emotions of women. Repetition is used with words such as “dark spots”, “uneven skin tone”, and “color imperfections.” In today’s society, women are told that they need to look perfect in order to be accepted. By telling a woman that she is imperfect, because of their skin coloration, she begins to feel self-conscious and will most likely seek out a product to improve her complexion. Lancôme also chooses to use words such as “dark spot.” Spots are usually avoided, whether they are on clothing, carpets, sinks, or in this case a persons face. Women do not want any imperfections or dark, obvious spots on their faces, so they will seek out products that can cure these problems.
They seemed to show up overnight, out of nowhere. At lunch or between classes, groups of girls would cluster around the desk of the mature eleven-year-old who brought in the latest issue of Seventeen. Page by page, they explored the intricacies of how to unlock the secrets of boys, makeup tips to accentuate a girl's natural beauty, and quizzes to help one find her celebrity dream date. In the span of a few weeks, every girl had a subscription to her very own teen magazine; teachers were forced to establish rules limiting the times and places that such magazines could be read. When the magazines first showed up on the scene, I was as curious as any other girl-what did these barometers of pop culture decree concerning this month's new trends?