health concerns for women arise with the increasing impact of the beauty industry. Writer Lauren McKeon claims that “by the time we’re 17, we’ve seen 250,000 commercial images—and many of those are heavily retouched or carefully curated” (online). This artificial portrayal creates a sense of reality that is far from real. As a result of these manipulated images, young women are being more self-conscious about their bodies and appearance, at an age where there are other, far more important milestones to experience. Furthermore, an image retrieved from the Tribune Content Agency asserts that “80% say that women in the media media make them feel insecure” (“Body Image and…” online). Women’s constant exposure to these unattainable beauty ideals …show more content…
After numerous outcries from experts and concerned citizens, brands have begun to address some key issues and implement changes. For example, several new policies and weight requirements for models have been introduced in runway shows. Fashion capitals Madrid, Milan, and São Paulo are “requiring that participating models pass a doctor's examination or meet a minimum Body Mass Index (BMI) of 18” (Gerdes 155). Considering a model’s appearance is the primary factory in her success, it can be understood why many models tend to obsess over their appearance. Due to the pressure of fitting a certain unrealistic image, many often opt for serious, health risking methods to achieve that look, rather than risk unemployment. With these regulations, the burden and pressure on these models gets significantly lifted. Additionally, these regulations promote the fashion culture in a healthier manner and serve as a wake up call against the foreseeable destruction. Furthermore, there has been an increase in representation of women of color in beauty images. Companies have begun to address prominent concerns regarding lack of inclusivity and embrace more consumers, by developing beauty products with expanded ranges of shades. Cosmetic companies “are also shaking up their selection of spokespeople and models” by using a diverse array of women, and “reinforcing their inclusive messages” (“Inclusive Beauty…” online). This is …show more content…
As Lindsay Kite, founder of Beauty Redefined, discerns, “While representation of women of color in media has increased slightly over the past decade, finding positive depictions of women with dark skin tones or natural hair is nearly impossible in mainstream media” (Gerdes 103). Even the slightest sense of optimism is met with frustration for many women of color, given that many of these revamped, “inclusive” products are extremely high-end, rather than affordable for the average consumer. The products that are affordable, fail to match the quality of the lighter ranged shades, and be easily accessible to these women. In addition, they do not serve as an accurate representation of the varying ranges of shades and skin tones that exist among the women of color, as well as their different beauty processes and needs. Furthermore, a majority of the beauty campaigns, despite their well-intentions, are flawed and reinforce stereotypes. By targeting women’s interior lives, they “take the dissatisfaction women have with the beauty industry and sell it right back...under the guise of well-being” (Whitefield-Madrano 213). In modern day society, there is a greater excitement and interest about the portrayal of un-retouched, real images. This notion is used by many companies as a marketing tool to increase sales, rather than for the genuine benefit of women and spreading awareness. Brands
.... "The Beauty Industry Promotes Unrealistic Beauty Standards." Not Just a Pretty Face: The Ugly Side of the Beauty Industry. Gabriola Island, BC: New Society Publishers, 2007. Rpt. in The Culture of Beauty. Ed. Roman Espejo. Detroit: Greenhaven Press, 2010. Opposing Viewpoints. Opposing Viewpoints in Context. Web. 4 Mar. 2014.
Beauty is often described as being in the eye of the beholder. However in modern western culture, the old adage really should be beauty is in the eye of the white makeup artist, hair stylist, photographer, photo shop editor, and advertiser. Beauty and body ideals are packaged and sold to the average American so that we can achieve vocational, financial, social, and recreational successes. Mass media and advertising has affected the way that women perceive and treat their own bodies as well as their self-concept. Women are constantly bombarded with unrealistic images and hold themselves to the impossible beauty standards. First, we will explore the role of media in the lives of women and then the biggest body image issue from a diversity stand point, media whitewashing.
The media is a fascinating tool; it can deliver entertainment, self-help, intellectual knowledge, information, and a variety of other positive influences; however, despite its advances for the good of our society is has a particular blemish in its physique that targets young women. This blemish is seen in the unrealistic body images that it presents, and the inconsiderate method of delivery that forces its audience into interest and attendance. Women are bombarded with messages from every media source to change their bodies, buy specific products and redefine their opinion of beauty to the point where it becomes not only a psychological disease, but a physical one as well.
We hear sayings everyday such as “Looks don’t matter; beauty is only skin-deep”, yet we live in a decade that contradicts this very notion. If looks don’t matter, then why are so many women harming themselves because they are not satisfied with how they look? If looks don’t matter, then why is the media using airbrushing to hide any flaws that one has? This is because with the media establishing unattainable standards for body perfection, American Women have taken drastic measures to live up to these impractical societal expectations. “The ‘body image’ construct tends to comprise a mixture of self-perceptions, ideas and feelings about one’s physical attributes. It is linked to self-esteem and to the individual’s emotional stability” (Wykes 2). As portrayed throughout all aspects of our media, whether it is through the television, Internet, or social media, we are exploited to a look that we wish we could have; a toned body, long legs, and nicely delineated six-pack abs. Our society promotes a body image that is “beautiful” and a far cry from the average woman’s size 12, not 2. The effects are overwhelming and we need to make more suitable changes as a way to help women not feel the need to live up to these unrealistic standards that have been self-imposed throughout our society.
Beauty is a cruel mistress. Every day, Americans are bombarded by images of flawless women with perfect hair and smooth skin, tiny waists and generous busts. They are presented to us draped in designer clothing, looking sultry or perky or anywhere in between. And although the picture itself is alluring, the reality behind the visage is much more sinister. They are representations of beauty ideals, sirens that silently screech “this is what a woman is supposed to look like!” Through means of media distribution and physical alteration, technology has created unrealistic beauty ideals, resulting in distorted female body images.
The female body image and what a person should, or could, look like in marketing and advertising is a controversial topic. Beauty sells and is to some extent a problem when the media produces images for women that seem unrealistic. Body image is a critical mental health issue for young girls. It is a concern widespread among women of color, specifically among Latinas. Increasing diversity and perceptions of beauty have driven the need for dialogue on the scrutiny Latinas face across all industries regarding their bodies and appearance.
“My lips and fingers were blue because I was so thin that my heart was struggling to pump blood around my body”, said teen model fashion Georgina (Carroll 1). The new skinny has become excessively scrawny. Is it definitely not normal for today’s society models to walk around with blue fingers starving themselves until their organs start failing! As for the model agencies, they couldn’t care less of the pressure and dangerous practices they put the models through in order for them to stay thin for the runway. Even fashion Designers continue to produce the smallest couture sample sizes and scout for the slimiest bodies to wear the designs not aware of the consequences of the pressure they not only put on models, but on the society girls to look like these starving models. And when the models continue to get offers from the most important fashion industries like Prada, it motivates them to keep doing what they are doing to stay in the shape they are in (Carroll 1). But little did the outside world know what this pressure had on the models and what they were doing to their bodies to peruse their modeling careers.
Beauty is in the eye of the beholder. In our society today, people would rather see what celebrities are up to than what is going on with our health plan. Watching the news makes us aware of the latest trend, new gadget, who’s in rehab, or who has an eating disorder. In the eyes of society, women like Eva Longoria, Kim Kardashian, and Megan Fox are the epitome of perfection. What girl wouldn’t want to look like them? Unfortunately, this includes most of the girls in the US. Through TV shows, commercials, magazines or any form of advertising, the media enforces a certain body type which women emulate. The media has created a puissant social system where everyone must obtain a thin waist and large breasts. As a society, we are so image obsessed with the approval of being thin and disapproval of being overweight, that it is affecting the health of most women. Women much rather try to fit the social acceptance of being thin by focusing on unrealistic body images which causes them to have lower self esteem and are more likely to fall prey to eating disorders, The media has a dangerous influence on the women’s health in the United States.
In modern society there is more and more digital editing without the knowledge of consumers. Currently there are various reasons for why women develop negative body image, low-self-esteem and eating disorders. According to Naomi Wolf in her novel “Beauty Myth”, one of the many reasons women obtain concerns with their bodies is due to the universal images of young female bodies presented through advertisements in fashion magazines. Advertisements in magazines are altering and shaping the desires of men and women. Magazines sell viewers images of beautiful, skinny, flawless confident young women. When people are constantly antagonized with the magazine industry’s ideal of “perfect beauty” the viewer’s then, subconsciously believe these images to be true and begin to form biases about what they themselves should look like and what other people must also look like. People who view magazines get mislead by advertisers because they are unaware that all the images displayed are digitally altered through Photoshop and airbrushing. Today’s magazines are formed completely on false ideals of flawless beauty and unattainable body images, to prevent women and men from falling victim to the magazine’s deceitful images we as a society need to become aware and educate ourselves.
The media has increasingly portrayed unrealistic views of women in the media. Whether it be on billboards or in commercials, it is almost always the same image; a beautiful woman with an amazing body and no visible flaws. In 2004, Dove challenged those advertisements and came up with the Dove Campaign for Real Beauty. It is a world-wide marketing campaign with the goal of banishing the conventional standard of beauty, and defining what ‘real beauty’ is. Despite having good intentions, I believe Dove’s real purpose is to simply broaden the definition of real beauty while making a profit.
Fashion models don’t need to be thin, they need to be diverse and healthy at whatever weight that is. Not everyone is supposed to be thin, some women are big boned and curvy, others are naturally slim and small boned, some are tall, others are short, some are light skinned and others are darker. So many diverse looks exist in the world today and the fashion industry need to change their perception of perfect. Body image in our society is out of control. We have young men and women comparing themselves to unrealistic models and images in the media and feeling bad about the way their own bodies look because they somehow don’t measure up. (Dunham, 2011) The struggle for models to be thin has led to models becoming anorexic or bulimic, untimely deaths, and inferiority complexes. Even worse is the fact that they influence a whole generation of young women who look up to these models and think “thin” is how they are supposed to be. They influence what we buy, how we eat and what we wear. Why has this specific group captured our attention so much? Why do we seem to be so fascinated in their lives, to the point where we try to look and act just like them? The media is largely to be blamed for this, many people believe the media has forced the notion that everything supermodels do is ideal. Others believe that the society is to be blamed because we have created a fascination with their lives. There are many opinions, and I agree with both of these specific opinions. We allow ourselves to be captivated by these people's lives, and the media portrayal of their lives seem to also enthrall us. (Customessaymeister, 2013) Despite the severe risks of forcing models to become too thin, designers, fashion editors, fashion brands and agencies still ...
In this age, media is more pervasive than ever, with people constantly processing some form of entertainment, advertisement or information. In each of these outlets there exists an idealized standard of beauty, statistically shown to effect the consumer’s reflection of themselves. The common portrayal of women’s bodies in the media has shown to have a negative impact on women and girls. As the audience sees these images, an expectation is made of what is normal. This norm does not correspond to the realistic average of the audience. Failing to achieve this isolates the individual, and is particularly psychologically harmful to women. Though men are also shown to also be effected negatively by low self-esteem from the media, there remains a gap as the value of appearance is seen of greater significance to women, with a booming cosmetic industry, majority of the fashion world, and the marketing of diet products and programs specifically targeting women.
In addition, the startling deaths of the “three very underweight models” (Rosemary 2007) has become the last straw that makes us impossible to accept the eating disorders anymore. These have added to the controversy over the use of extremely thin models in fashion industry because not only does it reduce the self-esteem of those who do not have ideal bodies but it also naturally forces them to become anorexic to look exactly like catwalk models which has been proved to cause “drastic weight loss and premature ageing” (Cooke 2000, pp. 3) severely. No matter how serious the impacts of eating disorders are, the fashion industry still continues giving out the products called “doll clothes” (The Sunday Telegraph, 2009) for young women. People in our society do not want to see teenagers with “jutting bones and no breasts of hips” (The Sunday Telegraph, 2009), we really want to see girls with their healthy body image.
Here in America, the conventional definition of beauty is what is perceptible in any form of our popular culture. This includes television, movies, music videos, billboards, fashion blogs, social media (Instagram, Facebook, Twitter), as well as anything ran on print and in mainstream media. The business strategy that is often used in these forms of media is that, women’s bodies are often used as a tool for advertising products that are entirely not related to the items in play, for instance, fancy cars, liquor, as well as guns (Kitch 56). Much as utilizing women’s bodies as a tool for selling the products that are totally unrelated
Women and Beauty “How to look beautiful all the time” if you would of write an article about beauty with this title, I ca assure you that it is going to get people attentions specially women. Some people think beauty is only what you can see outside women bodies that’s what people really care about this days. Women are always into fashion and looking beautiful all the time, they don’t even care about how much money they spend on those tons of makeup and beauty products. Instead man only care about two things; sports and cars. Women care a lot more than men about their appearance, maybe it is just like the article say women have a tendency to have a low self-esteem.