Be Careful When You Sell an Existing eBusiness

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Be Careful When You Sell an Existing eBusiness

Reprinted with permission of VotanWeb.com

You should never provide a potential buyer with sketchy or incomplete information – after that you’ll play catch up the entire time and the buyer will most likely lose trust in you. Once trust is lost, it is seldom regained.

It is not wise to assume you will sell your website fast, for all cash and for full price. Plan on being flexible somewhere and also plan on negotiating with any serious buyer.

Don’t believe your own hype – a serious buyer certainly will not. Don’t waste your breath telling a buyer a website could be worth millions in a short period of time. Most serious website buyers will not pay for promise – unless their analysis indicates promise.

It is self-defeating to believe that every piece of information you have is priceless and can’t be shared. If you will not share information then you will not sell your website.

Of course, you should not share any information that truly is valuable until you have a serious buyer that can buy, has signed an NDA, and is moving forward with the purchase.

Never waste your time with buyers that waste yours.

For larger transactions, it is unwise to assume you will be able to handle all facets of the sale by yourself. The money you spend on attorneys and accountants could save you much more.

Never turn over control to the buyer until you have signed contracts and the money in your account. You will need to use an escrow service to hold the website along with the buyer’s money while the transaction is in process.

Don’t attempt to sell multiple copies of the same website under different domain names. You will find that all the money you earn will be spent on legal fees defending yourself from unhappy buyers.

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