Bass Pro Case Study

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Bass Pro Shop has been a celebrated retail store, that is every outdoors man/woman, and child’s dream. This store gets more visitors each year than Disney World. When you walk in to a Bass Pro Shop store you’re walking into an outdoor sanctuary that provides, food, clothes, equipment for the great out doors, entertainment for the whole family, and so much more. As for marketing Bass Pro has it down to a “T” providing the needs of all people in a convenient location. Breaking down Bass Pro Shop’s success can be related to their S.W.O.T. The success of Bass Pro has also made other companies use the destination development method. To begin, Bass Pro is successful nation wide for many reasons mostly because they focus on their strength’s as a …show more content…

Bass Pro Shop has many United States locations, and the number one opportunity I see available is sharing their products worldwide. This would include opening new stores in different countries and trying to sell to a new target market. Although, this would be an expensive cost it could potentially pay off to increase their profit. Retailers that sell sporting goods are plentiful; causing major threats to the business Bass Pro Shop receives. The number one threat is competitors of other businesses. This would include Cabela’s, Dick’s Sporting Goods, and Gander Mountain. They all sell the same kinds of products and sometimes for cheaper. This aspect makes it hard for Bass Pro not to go over the top for everything. Bass Pro is a successful retailer for destination development that other companies are starting to pick up. Other companies are seen the success brought from providing everything in one place and they are doing it themselves. Stores that incorporate destination development include, IKEA and Trader Joe’s. Both retailers provide everything you need in more in one location. They make it fun for all ages whether you’re interested in those products or not. Everything on display is made to catch you eye, and almost everything is available for

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