Have you seen any of the recent campaign advertisements that have been published by the 2016 presidential candidates? Presidential candidates are known for campaigning through different media outlets, such as television advertisements, social media, and their party rallies. In these advertisements, the candidates bash their opponents and try to show you why you should vote for them, and why you should not vote for their opponent. Hillary Clinton’s advertisements have really stood out to me and have been able to grab my attention. Particularly the “Role Models” video, which displays young children watching Donald Trump make discriminatory and offensive comments on the television screen. Hillary Clinton’s campaign advertisement effectively gets …show more content…
For example, at the end of the commercial, the quote, “Our children and grandchildren will look back at this time… and we need to make sure that they can be proud of us.” (Clinton, H.), tries to create an atmosphere that makes you feel protective and compassionate, since most parents want to give their children the best life they possibly can. Another technique that was used in the commercial was showing the young children’s facial expressions while they were watching Trump discriminate others, and display disturbing behavior while being praised by his supporters. The children in general, convey certain feelings from the reader while watching the commercial. Children are seen as innocent and willing to learn, so when the viewer sees them watching Donald Trump speak as terribly as he does, emotions start to arise. The black screens that contain the phrases “Our children are watching.” and “What example will we set for them?” also sets a concerned tone. That concerned tone makes you question Donald Trump’s words and actions, as well as his qualifications to become the President. The music and somewhat, dark color scheme also create a gloomy atmosphere as well. Hillary uses her slow and comforting music, as well as her soft and soothing voice, to make you relate to her on a motherly level. It makes you feel like you need to choose the best candidate to …show more content…
Both Hillary Clinton and Donald Trump are big time names in the United States of America, so when watching the commercial, neither of the pair are very big strangers to the viewer. The author of the commercial, Hillary Clinton, has a great amount of experience, in a government setting, under her belt. Not only is she married to Bill Clinton, a former US president, but she is also currently the Secretary of State and was part of the US Senate. With that experience in the government, she is considered a credible source, in terms of what a presidential candidate should act and sound like. Although she is presenting information on her opponent, which may make this advertisement seem biased and make Mrs. Clinton seem like an unreliable source, she clearly presents facts by displaying the video footage. With that being said, I believe Hillary Clinton to be a completely credible author, since she has the proof to present herself as such. The ethos displayed in the commercial, or simply by hearing Hillary Clinton’s name and thinking of her qualifications, gives the viewer a solid idea of what type of author they are receiving a new point of view
On September 5, 1995 Hillary Rodham Clinton delivered a speech to the United Nations 4th World Conference during a Women Plenary Session, located in Beijing, China. Clinton spoke about how women around the world were not treated equally, how women rights should be equal to human rights, and the ghastly abuse and discrimination women faced around the world. The reason for the conference was to strengthen women, families, and societies in order to empower women to taking control of their lives and not be subject to such discrimination. She emphasized how education, health care, jobs, and political rights were not equal between genders and that the world needed to change. Clinton gave a very convincing speech because of her use of rhetorical techniques. The use of pathos, ethos, logos, and anaphora created a powerful, persuasive argument against the way women were treated around the world. Clintons main goal of this speech was to appeal to the audience and convince them that this is unequal treatment is an immense matter and needs to be addressed all over the world.
To summarize this analysis, Hillary Clinton shows us how as we unite, the stronger our bond is. She uses clever ways to show this action. Though she did not win this presidential election, she is still loved by many. She helped herself because of the way she wrote and persuaded people to join her. Using rhetorical appeals
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Though Kennedy and Clinton addressed their audiences nearly thirty-two years apart, each rhetor faced a common rhetorical barrier – an American populace too heavily focused on the personalities within each respective presidential election rather than the true issues confronting the United States. To overcome that barrier, both Kennedy and Clinton utilize definitional strategies – in the form of association – as well as language strategies –specifically, historical allusions. Whether or not the speeches directly correlate with both candidates winning their presidential elections does not concern the examination; this paper observes how exactly the rhetorical devices used served to dissolve the barriers between the rhetor and the intended audience.
It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political campaign commercials of the 2008 presidential election reveals the different informal fallacies utilized to gain support for one of the candidates or misguide the public about the opposing candidate.
Everyone knows what he did with Monica Lewinsky. They watched him shake his finger and lie to their face on national television. They heard his promise to be forthcoming with the truth, and head about how he patiently hair-split his way through four hours of grand jury testimony. Why is he still here?
The chemical sarin, is a deadly nerve agent that interferes with signaling within the nervous system (Geggel). This substance was used to kill 89 Syrians and injure 541 others (“Syria Chemical”). Syria is in a state of emergency due to the recent attacks from Russia and their own President Assad, and even more recent attacks from the United States, France, and Great Britain. Nikki Haley represents the United States as an ambassador in the United Nations. Due to the recent Russian bombings in Syria, the UN security council commenced and Mrs. Haley spoke about her concerns regarding what the states will do next. Nikki Haley took notice of the UN’s lack of justice when it came to the inhumane chemical weapons attack in Syria. Haley made a speech
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
For over 60 years, presidential campaigns have used television ads to communicate ideas and campaign plans to the American people. With hopes of influencing people to vote, politicians have used various tactics and strategies to persuade. After observing television campaign ads throughout the years, a few themes are observed.
This company has made a grave mistake by releasing this commercial that will take some time to come back from, if ever. The communication of this ad should have clearly been thought out more. Clearly, using a white celebrity such as Kendall Jenner was not a good idea. Through -out the entire advertisement, it demonstrated the beauty and skill sets. Instead of using a white person to be the main source of the commercial, it would have been more received if using someone that clearly understood and made it clear what the black lives matter movement was all about. Being the CEO of the company, if trying to make a statement with so much controversy today, I would have made a team of different ethnic groups and joined together with ideas from each to make a great and a meaningful advertisement that would unite
The goal of Hillary’s speech is to persuade her audience that her ideas are valid, by using ethos, pathos, and logos. Hillary is the First Lady and Senator, she shows credibility as an influential activist for woman rights. “Over the past 25 years, I have worked persistently on issues relating to women, children, and families. Over the past two and a half years, I’ve had the opportunity to learn more about the challenges facing women in my country and around the world” (Clinton 2).
My first instinct would be to say yes, I think political advertising is good for American democracy in order that people may get to know the issues and what the candidates stand for. However, on the heels of that instinctive answer is my personal mistrust for all political ads. I have come to believe that politicians and their political ads are geared to sell themselves for the vote. Watching this Frontline video presentation was indeed an eye opener. A very scary eye opener. The most concerning matter was the information that both the Republican and Democratic political parties alike use marketing lists to target their messages to what each community, demographic,
When the mother and the child saw the wall and felt sad, we would feel the same way. If they added facts or said that 84 Lumber is the best company the emotions felt from the ad would seem fake. Views of immigration could even change because the journey was long and hard for the two immigrants, but they still traveled to our country. This technique added with patriotism made the ad emotional and well done.
This Video of the first presidential debate of Hillary Clinton and Donald trump was not only hilarious but also unnervingly accurate. Obviously, this is a parody of the first debate but it really brought forth all the things wrong with it, that I didn’t notice until I watched this. Like how Donald trump really does like interrupting people and telling them there wrong and how Hillary’s trumped up trickled down phrase was clearly something that she didn’t make up on the spot but practiced. Also, a funny and accurate part was when brought up the tax returns Hillary starts naming reasons on why he might not have done his and he says warmer to the part where he might not have ever paid taxes in his life, which many people think is true, because
This article went in detail about an advertisement by Twitter that was shown during the Oscars on March 4, 2018. The commercial was made to address the current issues of women's rights and gender equality. This is one of the first commercials that Twitter has ever shown during the Oscars and they used the campaign #HereWeAre. The goal of this commercial was to spread awareness to the lack of women being promoted in the tech-industry. Twitter wanted to show that there are many strong, intelligent, and important women that go unrecognized for their talents. Though this advertisement went over well, some people had negative remarks to make regarding the commercial. Many people believed it was too similar to the online campaign that Twitter released over the summer, known as #SheInspiresMe. This campaign featured many iconic women and promoted female leadership in predominantly male businesses. Whereas, the Oscar version promoted many women in the film