Banking Advantages And Disadvantages

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In simple words, Banking can be defined as the business activity of accepting and protection money owned by other individuals and entities, and then giving out this money in order to earn a profit. However, with the channel of time, the activities covered by banking business have widened and now various other services are also offered by banks. The banking services these days include issuance of debit and credit cards, providing safe custody of valuable items, lockers, ATM services and online transfer of funds across the country / world .In Lebanon there is two types of bank ,local bank and foreign bank. One of the best local bank in Lebanon is "Blom Bank" and on the other hand ,"HSBC" BANK is the most popular foreign bank in Lebanon …show more content…

Customers also will leave an institution for another based on getting the services they want and the best price available for it, so relationship pricing and product bundling become ever more important. Banks should look at products and pricing based upon a total customer view and respond to the value that customers bring to the bank across the spectrum of rates, fees, features and services. Many banks are now-a-days bundling identity theft alerts and credit score reports with a checking account which provides increased account sales because of the attractiveness of the bundled features. and last thing is, Real time cross –selling/up –selling - Banks can use real-time events and deep customer insight to offer cross-channel marketing campaigns where “moments-of-truth” (wedding, home purchase/sale, new job, stock transactions, etc.) are acted on as a way to deepen customer relationships - to determine the next best action, be it an offer, channel, message, piece of content etc . The more customized product/service offering, the higher are the barriers to switching

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