Banana Center's New Ewa Wing Case Study

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The article titled “Crowds Greet Magnolia Bakery, Other Retailers at Ala Moana Center's New Ewa Wing" by the author Darin Moriki, published on the website “Pacific Business News” discusses the opening of Ala Moana Center’s new Ewa wing shopping area. The article also mentions the Lego stores relocation to the Ewa wing. The article mentions two types of cost the Lego store dealt with during the relocation. The first was variable cost, and the second was explicit costs. The Lego store is a part of the toy industry, which is in a monopolistic competition market because of the many sellers and differentiated goods in the toy industry. The first cost mentioned in the article is Variable costs. According to the textbook, variable costs are “costs

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