Background Of The Study Of Night Market

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CHAPTER 1
INTRODUCTION
Background of the Study
Profitability is the main objective of all businesses. Business will not be able to survive if there is no state of providing a financial gain. Hence, it is especially significant to know and calculate the present and past profitability and forecasting future profitability. Income and expense are being used in computing in computing profitability. Income is what was being produced from the activities of the business. For instance, if raw materials and end products are produced and sold, income is achieved. On the other hand, expenses are the expenditure of assets accumulated or depleted by the activities of the business. For instance, seed corn is an expense of a farm business since it incurred in the production process (Hofstrand, 2009).
Night markets as studied by Ishak et al. (2012) are collection of provisional outdoor stores by entrepreneurs where products like street foods, fruit or second hand clothes are laid out to be sold. The local residents’ needs were the reason why night market arose and became popular to buy things that are needed for their homes within the area of their residences. Consequently, entrepreneurs used this as a reason to provide an alternative shopping choice. Additionally, the customers enjoyed the dynamic environment, various options of unusual cooked cuisines and fresh veggies at fair price because of the welcoming and serene atmosphere that it provides. Accordingly, the factors that accorded to the continuous progress of the night market were the ambiance, the serenity, and the delightful foods. Anent to this, visiting the night market became a popular spare time exercise for the people. The locals would use their time on strolling the streets of the...

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...d pursuant to the National Environmental Policy Act. Environmental Assessment is a study of land to resolve any unique environmental attributes, in view of everything from endangered species to existing hazardous waste to historical importance. Additional definition for environmental assessment according to The International Association for Impact Assessment (IAIA) is the process of analyzing, forecasting, classifying and alleviating the biophysical social, and other pertinent effects of development proposals prior to key decisions being taken and commitments made. Potential visitors use different destination information/attributes to construct their destination image. According to previous research (Latif and Barua, 2012), the significance of image for an area has affirmed. After walking along in night markets, people will form cognitive images of the night market.

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