Back to the Sixties

Powerful Essays
The political arena in the early sixties was often referred to as “Camelot”. According to Allen (2010) the first presidential election debate ever televised was between Senator John F. Kennedy and Richard Nixon. Kennedy won the presidential election and gave his famous speech, “Ask not what your country can do for you, but what you can do for your country.” His reign as president was short - he was assassinated on November 22, 1963 in Dallas, Texas.

At the time of his assassination there were only three networks - CBS, KRLD-TV and NBC. All three networks ran live coverage for four straight days. All other programming was canceled until after the president’s funeral on November 25, 1963. On November 24th, during this live coverage, NBC aired the murder of Lee Harvey Oswald the alleged assassin of President Kennedy. He was shot by a citizen while being transferred from the Dallas City Jail to the Dallas County Jail. It was estimated that 93% of the nation’s televisions were on during this coverage; and the estimated cost to the networks for this four day coverage, with no programming or commercial revenue, was around $40 million (Doherty, 2010).

Dr. King earned his doctorate in theology at Boston University in 1955 and became one of the leaders of the Civil Rights Movement. On August 28, 1963 Dr. Martin Luther King Jr. gave his speech “I have a dream” in Washington, DC from the steps of the Lincoln Memorial to over 200,000 people in attendance and with the help of CBS’ live airing, a television viewing audience of millions.

Dr. Martin Luther King, Jr. was assassinated on April 4, 1968 in Memphis, TN while standing on the balcony of the Lorraine Motel. He was shot in the neck. The first news reports of his injuries were inac...

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