Segments and targets
As discussed in Section 4 our consumers are students and parents. This section will segment the market and discuss targeting techniques. Firstly, babysitters will be segmented into “Student Babysitter” and “International Wealthy University Student” which will explore why these segments are in need of a flexible application such as ours. The parents will be segmented into “ Single busy working mothers” and “Full time working wealthy non-divorced mothers”, and these will elaborate on the demand for babysitters through the easy features of Usitter. Student Babysitter
Dutch High school students in need of work: High school education is mandatory in the Netherlands; therefore the dropout rate is 8.7%. This means that “high
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Nowadays, both parents work as women are beginning to get good positions. 60.5% women are working and full-time working mothers often are employed in managerial levels as full time working fathers. This means they are often wealthy, and their time is dominated by work. A higher percentage of women and men with full time jobs have children younger than 12 than those without children or those in part-time jobs. The percentage of men and women is almost the same. As a result, mothers are often concerned about leaving their young children, and usually hire a nanny. Being able to afford technology, and have a busy schedule means they will always need a babysitter in the most flexible and least time consuming way by using an app like this.
Single busy working mother: Nearly half a million people in the Netherlands are working parents. The government has now decided to encourage working single parents by cutting their child benefits from 8 to 4 options. That will mean single parents will need to start looking for child care services that make up for these lost options, and will have to work longer hours to afford these options that used to be paid for. 85% divorce cases results in the child staying with the mother, so this segment is focused on single working mothers, that don’t have the time and using a simple and quick app will be
In many circumstances, fathers would welcome the opportunity to play larger roles in their children lives. Today’s society norms show households generally have two incomes. Even with women currently accounting for approximately 57 percent of the labor force, many in society view the role of the father as the stereotypical financial provider and occasional weekend babysitter.
I find it shocking that one in 18 families, a woman is the only parent in a household. In one out of 4 single-parent families, mothers with pre-school or elementary-age children work outside the home. Here at the Working Mothers Foundation, we reach out, offering assistance for these mothers in a tangible way.
One type of childcare that many are familiar with is non-maternal. “Non-maternal care is defined as the care of a child by someone other than the child’s mother for at least 10 hours a week on a regular basis” (Peng and Robbins, 9). The purpose of all, if not most childcare centers is to provide children with the appropriate care and education that will prepare them for the next level of education. Seeing as “six out of every ten mothers of children under age six are employed” there is definitely a need and possibly a demand for childcare centers (Lynn, 2). There is, however, one big mistake people often make when thinking of childcare. Childcare and daycare, no matter how similar they may seem, are not the same. A daycare is simply there to take care and watch over the child, while childcare centers act more as the school before actual grade school by prepping kids ...
Single parenting numbers increase each year. In America there is almost fourteen million single parents raising about thirty-two million children, twenty six percent are under twenty one years of age. Eighty-two percent of single parents are mothers and about eighteen percent are fathers (“Single Parent Statistics-Average Single Parent Statistics”).There are a lot of stereo types about single parents, most of which are untrue, but some can be true also. Single parenting is becoming more common in this generation, and it’s not just because of one reason. There are many reasons these days that there are single parents.
The history of child care is a universal practice that has been around for centuries that was only at first usually practiced among relatives. However, over the past decades with the increase in women employment, single parent homes, and the economy mothers and families have begun enrolling their children in child care centers regularly. Consequently, childcares became the norm in society and by the 1990’s 6 million infant and toddlers were in regular non parental child care (Phillips & Adams, 2001). Now that a high demand for child care was needed parents were faced with the issue of seeking suitable care facilities that conformed to certain standards, their budget, values, and other factors that were preferred and fit their needs. Since there are so many different child care types, principles, programs, and etc. that parents can choose from it can be difficult to know what to look for and decide what the best fit is for your child. This paper will briefly go over the cost, variety of child care arrangements, childcare regulations, and personnel qualifications among other factors to consider when choosing proper care for your children and their development.
The babysitter rate of pay varies depending on a few factors. For example, the number of children that will be cared for by the babysitter is one very important factor in determining the acceptable pay rate.
Many parents feel the pressure to provide above and beyond the basic needs of their families. Society puts pressure on parents to provide beautiful homes, regular holidays, and the latest phones and gadgets for their children. Making them feel that if they don’t they are somehow failing as a parent. Young children do not really care about ‘things’, but would much rather have your time, not money. In the long-term, it is far more beneficial for families if the mother can stay home as a full-time
Students’ wouldn’t be able to hold down a job is the second reason they shouldn’t dropout of high school. Many employers would like to have someone who has been too high school and that have been educated so they can handle money and add things p...
There are over 1 million children in new divorces each year. 49% family households contain children under the age of 18. 27% of family households have children living with only one parent. 9% of all households run by single moms. There are 2.1 million (5% of parent-child families) single fathers raising a child in their own. There are 9 million females. There are an estimated number of 1,075,000 of children involved in divorce. There are 20 million (28%) of children under the age of 18 living with only one parent. There are 200,000 fathers that are raising three or more children by themselves. 1% of children living with a single fathers earning are under 12,500. Those living with their mother’s income are 41% who receive fewer than 12,500. It is apparent that immediate and firm action needs to be taken considering that 45% of all children don’t receive total
People who drop out of high school will earn less and experience higher risks of becoming unemployed. “In 2012, young adults with a bachelor 's degree earned more than twice as much as those without a high school credential ($46,900 vs. $22,900) and 57 percent more than young adult high school completers ($46,900 vs. $30,000)” (U.S.Dept. of Education). Those are startling numbers that truly prove that education and poverty are forever linked. What makes the numbers so disheartening is that those are an average which means many are still farther from the median. Furthermore, we must not forget those who are unable to find gainful employment. Getting a job without educational credentials not only pays less but is more difficult to locate. “While the national unemployment rate stood at 8.1 percent in 2012, joblessness among those without a high school degree measured 12 percent. Among college graduates, it was 4.1 percent” (Employment Situation Summary). In other words dropouts face three times more chances of not being able to find work. “High school graduation becomes a mechanism of sorting and contributes to a wide array of economic and political divisions within the current social structure. [It also] exacerbates inequalities between high-income and low-income children” (Campbell). Jobs for poorly educated workers are being squeezed out and many minimum wage jobs require a diploma. There are not as many labor jobs available as there was twenty years ago. This leaves dropouts in dire circumstances and often leads to problems. Criminal activity and lack of education are closely
It all started when my mom and Maya's mom (Ms.Pfeiffer) said that "We needed to start babysitting." I told Ms.Pfeiffer "Don't worry I'll babysit Maya for you!" She laughed. Before we knew it the week came and we to start the 1 week camp. We arrived and walked in. The gym was big and lonely because we were every early. Hours passed and it was time to get started. This old Russian women came in, she gave us teddy bears, a manual, and fake baby dolls. (That looked very real) The women told us to be " Very careful, with your baby and treat it like your own!" Moments later Maya popped the head off the fake baby doll, in her hand she was the baby head. Everyone stop and looked at her with their mouths wide open! After that the old lady got started
In a traditional family, a mother and father live in the same home raising their children together. In the United the States, modern families are deviating from these traditional views. In particular, single parent households are becoming more prevalent. Since the 1970s, the percentage of single parent families has steadily increased. One in three families with children under the age of eighteen consisted of only one parent in 2013. The increasing rate of single parenting raised public concern and is recognized as a social problem. Consequently, sociologists study the rising trend of single parenting and the many social problems that contribute to its growth. The number of single parent families is increasing because of the growing number of
One common question most working parents must face when returning to work is where they are going to place their children for the day. Parents have a choice between organized daycare, which is a structured building with staff trained to take care of children and often involves little ones sharing an age-specific room with their peers. In-home care on the other hand is simply dropping the child off at someone’s house, whether they are a relative or someone the parent knows of. But which choice is the better option, one may ask? According to research, the benefits of daycare far outweigh those of in-home care for reasons including health, intelligence and even the well being of the parent.
In a study conducted by Roshan "Bob" D. Ahuja, Xavier University and Kandi M. Stinson, Xavier University, 94 million households in the United States, with 67 million or 71 percent considered family households and 27 million or 29 percent considered nonfamily households (Waldrop and Exter 1990). Of the 67 million family households, approximately 12 percent will be females heading families alone, compared to 5 percent in 1970. Female-headed single parent families represent the fastest growing family type, up 36 percent since 1980 (Waldrop and Exter 1990). This research shows that single moms are doing everything in the household alone without any help of the father of the child. “But thanks to a number of factors, once the child comes along, unmarried fathers can become stressed out and discouraged.” (Gloria Ryan) Women should not have to have less welfare benefits, because the child father scared to own up to his
Being a GOOD babysitter could be hard sometimes epically wahen you are babysitting more then one kid and it fels like when the kids are runing around and not listing to you you feel what their parents feel every day living with them.But, if you wont to know how to oporaate the kid/kids you are babysitting then that is where I come to help.These are the basics,you will need to know to be a successful babysitter.To be a good babysitter you have to always be on time,keep an eye on the kids so that nothing bad happens to them or that they don’t do anything bad to him/herself or to one another. You must also keep the kids entertained.